Public Information on Monsoon Storm Response and Safety

Public Information Announcement William L. Angelo Colangelo College of Business, Grand Canyon University EMM-412, Emergency Response Operations and Techniques David Arnold October 22, 2023 1

Outline Introduction (0:00 - 0:15) Greet the audience and establish your role: "Hello, I'm [Your Name], your Emergency Manager." Set the context: "Today, I'm here to provide you with crucial information about the Monsoon storm that's impacting the greater Phoenix area." Setting the Scene (0:15 - 0:45) Describe the Monsoon storm and its impacts: "As you might know, a powerful Monsoon storm with hurricane-equivalent winds has struck our region. This has resulted in significant damage to the area, including a large golf course and nearby homes." Emphasize the urgency: "The situation is evolving rapidly, and we want to ensure your safety during this challenging time." Status Update (0:45 - 1:15) Briefly update the situation: "Our dedicated emergency response teams are already on the ground, working tirelessly to ensure your safety and provide support to those affected by this storm." Highlight the areas of focus: "Right now, our primary concerns are restoring power, clearing blocked roadways, and managing flooding caused by the heavy rains." Immediate Dangers (1:15 - 1:45) Highlight immediate dangers and safety precautions: "We want to draw your attention to some immediate hazards. Please stay away from downed power lines. If you encounter one, keep your distance and report it to local authorities immediately. Do not attempt to cross flooded roads. Your safety is paramount." Recovery Efforts (1:45 - 2:15) Describe ongoing recovery efforts: "Our teams are working round the clock to get the power lines back up. Additionally, we're focused on clearing roads to restore accessibility." Provide information about power restoration efforts: "We expect the power to be back soon, and we appreciate your patience in the meantime." Safety Instructions (2:15 - 2:30) Provide critical safety instructions: "Please follow electrical safety tips such as not using electrical appliances until power is restored. In case of potential flooding, stay indoors to ensure your safety." Staying Informed (2:30 - 2:45) 2

Instruct the public on how to stay informed through local news and emergency broadcasts: "To stay updated on the latest developments, please keep your devices charged to receive emergency alerts. Tune into local news channels, check our official website, or follow our social media accounts for real-time updates." Reassurance and Unity (2:45 - 3:00) Conclude with words of reassurance and unity: "I want to reassure you that your safety is our top priority. We are facing this challenge as a united community. Together, we will overcome this. Please stay safe and look out for one another." End of Video (3:00) 3

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Part II Public Official Status Update Dear Public Officials, I hope this message finds you well, considering the challenging circumstances we currently face. As your Emergency Manager, it is my responsibility to provide you with a concise status update regarding the ongoing Monsoon storm that is impacting our region. Current Situation: The Monsoon storm, which hit the greater Phoenix area, has unleashed hurricane-equivalent winds and heavy rainfall, resulting in severe damage to several areas within our jurisdiction. Our emergency response teams are working diligently to address the situation, and I wanted to share the most critical aspects that require your attention for informed decision-making. Key Information: Power Restoration: The primary concern right now is the restoration of electrical power. Due to downed power lines and widespread electrical outages, many areas are currently without power. It is imperative to coordinate with utility companies to expedite restoration efforts. Roadway Clearing: The storm has led to extensive damage to roadways, including debris and flooding. Clearing impacted roadways is vital to restoring accessibility for our residents. We need to ensure that essential routes are accessible for emergency services and public use. Drain Clearing: Drainage systems and water pumping stations are struggling to cope with the heavy rainfall. These systems need immediate attention to prevent further flooding and potential hazards. Recovery Efforts: Our emergency response teams are working around the clock to address these challenges, and progress is being made. However, the situation is dynamic, and our immediate response is crucial for mitigating the impact on our residents and properties. I encourage you to coordinate with relevant agencies and deploy resources as needed to support these recovery efforts. Future Communication: As the situation unfolds, it is essential to maintain a coordinated approach and ensure that information is relayed promptly to the public. Clear and timely communication will be instrumental in maintaining public safety and confidence during these challenging times. Please reach out if you need further details or have any specific concerns. We are committed to working together to navigate this crisis and restore normalcy to our jurisdiction. Thank you for your dedication and commitment to the well-being of our community. 4

Sincerely, William Angelo 5

Part III: Social Media Public Information Video Video To ensure rapid and widespread dissemination of essential information during the Monsoon storm, our social media strategy takes advantage of various platforms and their unique strengths. On Facebook, we will post comprehensive updates, including safety tips and the latest on emergency response efforts, targeting a broad audience base (Adjusters International, 2023). Twitter, recognized for its real-time updates, will serve as the primary channel for quick alerts, concise tips, and sharing video links. Instagram will play a vital role in delivering visual content like infographics and images of ongoing response operations to engage users more personally and reliably. YouTube, our video's primary platform, will offer a centralized source of in-depth information. The video's description will be informative and enriched with relevant keywords for optimal discoverability. It will be shared across all platforms to channel users to a single, comprehensive information source. Timing is critical, and posts will be strategically scheduled to align with peak usage times and significant storm developments (Chan, n.d.). We will employ trending hashtags to enhance the visibility of our content. Active engagement with our audience is a priority, with swift responses to comments and messages. Encouraging likes, comments, and shares will help boost the video's reach organically. Collaboration with local influencers and community leaders will leverage their reach and credibility. Paid promotions and geo-targeting will be deployed to focus on the most affected areas, ensuring swift delivery of information to users close to the storm's impact. Furthermore, engagement in emergency groups and local community pages will facilitate content sharing (Robbins, 2023). We will also create shareable infographics that distill crucial information for easy sharing and reference, both as standalone resources and complementary materials to the video. Together, these strategies will ensure that 6

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our messaging reaches a wide audience within a short timeframe, offering our community vital guidance and information during the Monsoon storm. 7

References Adjusters International. (2023, August 11). The importance of social media before, during and after a disaster. Adjusters International . https://www.adjustersinternational.com/resources/news-and-events/social-media-before- during-and-after-a-disaster/#:~:text=Officials%20use%20social%20media %20during,affected%20areas%20and%20identifying%20survivors . Chan, J. C. (n.d.). THE ROLE OF SOCIAL MEDIA IN CRISIS PREPAREDNESS, RESPONSE AND RECOVER . https://www.oecd.org/governance/risk/The%20role%20of%20Social %20media%20in%20crisis%20preparedness,%20response%20and%20recovery.pdf Robbins, J. P. (2023, April 30). Social media in disasters - PrepareCenter . PrepareCenter. https://preparecenter.org/topic/social-media-disasters/ 8

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