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Sarah Pineda 16 March 2024 PUBH 420 W10 Worksheet  Public Service Announcement (PSA)-Television I chose to share the “Belonging Begins with Us” Campaign and the Team Up Project Partner on New PSA to Unite Communities Across America. Sender- the person or source of the information to be communicated. -The sender of this PSA would be the Ad Council American Immigration Council Campaign and the Team Up project. Encoding- the way the information is packaged for transmission. -The encoding for this PSA is audiences on a landing page on the “Belonging with Us” website. Message: the package of information to be communicated -The message of this PSA is stories of belonging from people and quizzes for people to find their sense of belonging and actions for people to engage in their community and find belonging. Channel- the medium used to transmit the encoded message. -The medium used to transmit, or channel used for this PSA would be a website and TV stations. Decoding-: the way the message is unpackaged following transmission. -The decoding of the message would be the guided quiz that brings users to find their belonging in their communities. Receiver- the person or target audience of the information communicated. -The receivers of this PSA would be communities of people across America. Noise- any of a variety of types of interference at any point during the process -The noise of the PSA would be poor internet connection or static on the TV stations. 1. What impact did the message have on you as the receiver? The message influenced me to see how I can find a sense of belonging in my life with people around me.

2. What noise do you think affects the message to you? How? The noise that could affect the message is people being shy and scared to get out of their comfort zones. 3. Do you feel the message is decoded the same as it was encoded? Why? Yes, because the message is an article that includes information about how to find purpose and belonging, so it is decoded and encoded in the same way.  Public Service Announcement (PSA)-Radio The Public Service Announcement on the radio that I chose to share is “More Than One in Three Americans are at Increased Risk for Type 2 Diabetes, but Changing the Outcome is Possible” from the Ad Council. Sender- the person or source of the information to be communicated. -The sender of the PSA is the Centers for Disease Control and Prevention and the Ad Council. Encoding- the way the information is packaged for transmission. -The encoding of the PSA is in English and Spanish languages through the public service announcement transportation. Message: the package of information to be communicated -The message of the PSA is an initiative that increases awareness and healthy lifestyle changes to help people see if they have a risk for pre-diabetes. Channel- the medium used to transmit the encoded message. -The channel used to transmit the encoded message is broadcast, print, radio, out-of-home, digital banners, and social media in English and Spanish. Decoding-: the way the message is unpackaged following transmission. -The decoding of the message is engaging messages that influence and motivate people to learn more about preventing diabetes. Receiver- the person or target audience of the information communicated.

-The audience of the information communicated is communities across America. Noise- any of a variety of types of interference at any point during the process -The noise of the PSA would be poor internet connection or static on the TV stations. 1. What impact did the message have on you as the receiver? The message impacted me and influenced me to understand how I can make healthier changes in my life to avoid diabetes. 2. What noise do you think affects the message to you? How? The noise that affects the message to me is maybe thinking the message doesn’t apply to me and that I don’t need to take the test to see if I am prediabetic since I am already active. 3. Do you feel the message is decoded the same as it was encoded? Why? Yes, because the message is an article that includes information about how to make changes, so it is decoded and encoded in the same way.  Static-Web Banner, billboard, or print (Newspaper The static web banner I chose to share is Financial Future, Saving for Retirement from the Ad Council. Sender- the person or source of the information to be communicated. -The sender of the information is the Ad Council and Financial Future campaign. Encoding- the way the information is packaged for transmission. -The encoding of the banner is a Web Banner with influential language to engage people and catch their attention. Message: the package of information to be communicated -The message of the information is to encourage people close to retirement or future people who will retire to start financially planning for their futures. Channel- the medium used to transmit the encoded message. -The channel used to transmit the message is a campaign that directs people who click on the banner to ThisIsPretirement.org with quizzes to understand their financial situation and action plans to save for their futures.

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Decoding-: the way the message is unpackaged following transmission. -The message is unpacked through quizzes and detailed information on financial future planning. Receiver- the person or target audience of the information communicated. -The people who is directed to receive the info are people near retirement or anyone in America who will retire in the future. Noise- any of a variety of types of interference at any point during the process -The noise of the PSA would be poor internet connection or static on the TV stations. 1. What impact did the message have on you as the receiver? The impact of the message on me as the receiver is stress for future retirement and influence to make a change for my future. 2. What noise do you think affects the message to you? How? The noise that affects this message would be distractions on the internet or environmental distractions like children when trying to do quizzes related to retirement. 3. Do you feel the message is decoded the same as it was encoded? Why? This static message banner is decoded differently than it was encoded because it’s something you click on with more information to encode after reading the initial message. References: https://www.adcouncil.org/our-work Chapter 11 "Health Communication and Social Marketing" Download Chapter 11 "Health Communication and Social Marketing" (Simons-Morton, McLeroy, & Wendel, 2012). Review the Action Model of Communication or the Shannon-Weaver Model of Communication. Review the seven key components: Sender, Encoding, Message, Channel, Decoding, Receiver, and Noise.

420 WORKSHEET

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