Progress Report 3

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CUNY Bronx Community College *

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MISC

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Business

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Apr 3, 2024

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BPL 5100 PROGRESS REPORT #3: INTERNAL ENVIRONMENT Team: L Company: Hanesbrands Value Chain Analysis Review Chapter 3 regarding “value chains” and conduct a value chain analysis (you do not have to submit the analysis itself). QUESTION : What does this value chain analysis allow you to conclude about HanesBrand's competitive advantage (such as - where customer value is created? what activities are critical to the success of the company?) Said differently, how does the effective management of the value chain activities impact the overall performance and competitiveness of Hanesbrands in its industry (3-4 sentences max.) ANSWER : The value chain analysis for HanesBrands emphasizes many important components of its competitive advantage. Most importantly, clothing design, production, and distribution may generate customer value. For the business to operate as a whole and remain competitive in the market, these value chain operations must be managed well. Specifically, as stated by activist investor Barington Capital, improving production processes, ensuring the board is diverse and experienced, and effectively navigating market issues are crucial in improving HanesBrands' competitive position. (Thomas, L., The Wall Street Journal). Source(s): Thomas, L. (2023, August 9). Activist Takes On Hanesbrands --- Barington pushes underwear firm to find new directors, possibly a new CEO [Review of Activist Takes On Hanesbrands --- Barington pushes underwear firm to find new directors, possibly a new CEO]. The Wall Street Journal, 1. https://snapshot-factiva-com.remote.baruch.cuny.edu/Search/SSResults RBV/VRIN Analysis Step 1 - List Important Resources: What are the key tangible and intangible resources of HanesBrands Inc that are crucial for its competitive position? TANGIBLE: Some tangible resources are manufacturing facilities such as the place where clothes are designed and manufactured, supplier relations, retail outlets, equipment, and machinery. Source(s): Hanesbrands Total Assets 2010-2023 | HBI. (2023). Macrotrends.net. https://www.macrotrends.net/stocks/charts/HBI/hanesbrands/total-assets INTANGIBLE: Brand, trademarks, reputation, customer relationships, and goodwill are some intangible resources of HanesBrand that are crucial for its competitive position. Source(s): Hanesbrands Total Assets 2010-2023 | HBI. (2023). Macrotrends.net. https://www.macrotrends.net/stocks/charts/HBI/hanesbrands/total-assets

Step 2 - Identify How Some of These Resources Create Capabilities: Identify which/how some of these resources work together at the company .How do these identified resources combine to create distinctive capabilities within Hanesbrands? For example, “technological and human capital work together to allow the firm to……” ● ANSWER: 23 of HanesBrands' company facilities with employee-driven ideas of saving energy through management initiatives. Hanes owns the majority of their manufacturing supply chain, which has “reduced their energy use by 23 percent, its carbon emissions by 25 percent and its water use by 31 percent.” (HanesBrands, para 2). The company also operates on a balanced management practice by “owning the majority of its supply chain, the company enjoys a competitive advantage in terms of cost, scale, flexibility, and compliance with best-in-class management practices.” (HanesBrands, para 7). This operates at a balanced production through the countries of Asia and the Caribbeans. ● Source(s): HanesBrands Has Five Additional Manufacturing Plants Achieve U.S. EPA Recognition for Energy Efficiency Gains | Hanesbrnds Inc. (2023). Hanesbrands Inc. https://ir.hanesbrands.com/news-releases/news-release-details/hanesbrands-has-five-additional- manufacturing-plants-achieve-us HanesBrands Inc. - Fact Sheet. Nicole Ducouer Director, Communications/Community Engagement.newsroom.hanesbrands.com/corporate-fact-sheet/default.aspx#:~:text=By %20owning%20the%20majority%20of,%2Din%2Dclass%20management%20practices. Step 3 - Complete a VRIN Chart: Apply the VRIN framework to the resources and capabilities you identified in Steps 1 and 2 to determine whether the resources/capabilities are valuable, rare, difficult to imitate, or difficult to substitute. Can the firm sustain a competitive advantage? Fill in the chart below with Y or N; add rows as necessary. ● Value : Resources/capabilities are valuable if they help the firm to increase the value offered to customers. This is done by increasing differentiation or/and decreasing the costs of production. o Resources/capabilities that cannot meet this condition lead to competitive disadvantage. ● Rarity : Are these resources/capabilities rare or uncommon within the industry? o When more than a few companies have the same resource or capability, it results in competitive parity.

● Inimitability : Is it difficult for competitors to replicate or imitate these resources/capabilities? ● Non-substitutabilit y: Are there viable substitutes for these resources/capabilities? Note: you may alternatively use the VRIO framework where N is changed to “O” for “Organized,” as in “Is the firm organized to capture value?” Just update the chart if you do so. Resources Valuable (Y/N) Rare (Y/N) Difficult to imitate (Y/N) Difficult to substitute (Y/N) Sustainable Competitive Advantage? Resource: Machinery and Equipment Y N N Y N Resource: Reputation Y Y Y Y Y Capability: Supplier Relations Y Y N N N Capability: Trademarks Y Y Y Y Y Source(s): HBI | Hanesbrands Inc.. Annual Balance Sheet - WSJ, www.wsj.com/market-data/quotes/HBI/financials/annual/balance-sheet. Accessed 1 Mar. 2024. Annual Report HanesBrands Inc Form 10-K for the Fiscal Year Ended January 2, 2021 (p.45) CONCLUSION OF THE INTERNAL ANALYSIS QUESTION: Does Hanesbrands have a sustainable competitive advantage? Why or why not? (2-4 sentences): ANSWER : According to our analysis of VRIN data, Hanesbrands has a sustainable competitive advantage in the fields of Reputation and Trademarks, but no sustainable competitive advantage in the fields of Machinery and Equipment and Supplier Relations. The intangible resources of a company, such as trademarks and reputation, are evaluated as valuable, rare, immutable, and irreplaceable, which supports sustainable competitive advantages. However, what is related to

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suppliers is not immutable and irreplaceable, and companies cannot provide sustainable competitive advantages in the "tangible" field. Through VRIN analysis, it can be found that Hanesbrands' competitive advantage mainly comes from its brand and trademark. Source(s):): Hanesbrands Inc. - Fact Sheet, newsroom.hanesbrands.com/corporate-fact-sheet/default.aspx. Accessed 01 Mar. 2024. https://newsroom.hanesbrands.com/corporate-fact-sheet/default.aspx#:~:text=World%2DClass %20Supply%20Chain,production%2C%20cut%20parts%20and%20sewing.

REFERENCES Thomas, L. (2023, August 9). Activist Takes On Hanesbrands --- Barington pushes underwear firm to find new directors, possibly a new CEO [Review of Activist Takes On Hanesbrands --- Barington pushes underwear firm to find new directors, possibly a new CEO]. The Wall Street Journal, 1. https://snapshot-factiva-com.remote.baruch.cuny.edu/Search/SSResults Hanesbrands Total Assets 2010-2023 | HBI. (2023). Macrotrends.net. https://www.macrotrends.net/stocks/charts/HBI/hanesbrands/total-assets HanesBrands Has Five Additional Manufacturing Plants Achieve U.S. EPA Recognition for Energy Efficiency Gains | Hanesbrnds Inc. (2023). Hanesbrands Inc. https://ir.hanesbrands.com/news-releases/news-release-details/hanesbrands-has-five-additional- manufacturing-plants-achieve-us HanesBrands Inc. - Fact Sheet. Nicole Ducouer Director, Communications/Community Engagement.newsroom.hanesbrands.com/corporate-fact-sheet/default.aspx#:~:text=By %20owning%20the%20majority%20of,%2Din%2Dclass%20management%20practices.

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