Regulations
Economic Stability
3.
Primary:
Logistics- Receiving, warehouse, distribution of materials, delivery to dealerships
Operations- the manufacturing process, assembly lines, quality control
Marketing- promoting, pricing, and selling vehicles. Advertising and dealership deals as well. Service- Vehicle maintenance, repairs, or customer support after the sale
Support:
Suppliers: building relationships for quality deals for materials and parts
Development- technology research for innovation
HR- improving the workforce through training and management
Infrastructure- company systems and facilities
4.
Gross profit is declining as well as operating profit margin and net profit. These are all approaching zero. ROA and ROE declined as well approaching zero. The current ratio has stayed constant along with working capital. Ford can cover current liabilities adequately. Debt ratios are both high meaning they are too reliant on debt and equity. The coverage ratio fell from a sufficient ratio to a low ratio. This raises concerns about the company’s ability to cover interest expenses. 5.
Adapting to electric vehicle trends
Cost Management
Accessing new markets
Brand Image
6.
Ford needs to prepare for the electric vehicle wave. They have announced models but need to
put more emphasis on improving these vehicles to a quality above the competition. Ford is not managing their costs well. Making a change in this management area is crucial for profitability to increase. Accessing new markets can be achieved through partnerships with vehicle-based companies like Uber, or simply entering business with new countries. Brand
