Consulting Report CSR Role Model - Sample Template1

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1 Consulting Report: CSR Role Model – Amazon Tatiana Abdalla Southern New Hampshire University MBA500: Building Business Leaders Dr. Jackson March 3 rd , 2024

2 Consulting Report: CSR Role Model – Amazon Amazon's consulting report provides businesses with insights and recommendations to help improve their operations and increase profitability. The report covers various topics, including supply chain management, customer engagement, and more. The report is based on Amazon's experience as a successful online retailer and can be a valuable resource for businesses looking to grow and succeed in today's competitive marketplace. Amazon's consulting report helps businesses of all sizes and industries identify areas for improvement and implement effective solutions. This report will focus on Amazon's main functional areas, which include its supply chain, operations, employees, and customers. The report will offer a brief introduction to each area, highlighting key challenges and opportunities and outlining strategies for improvement. Differences Between Functional Areas Amazon operates in several functional areas to provide its customers with a wide range of products and services. Amazon's main functional areas are its supply chain, operations, employees, and customers. (Reporting and Downloads -Amazon Sustainability, n.d) Amazon's supply chain is an essential aspect of its business operations, which helps to ensure that products are delivered to customers efficiently and on time. Amazon operates a network of warehouses and distribution centers to store products and manage inventory levels to meet customer demand. As one of the most essential stops on a product’s journey to a customer’s door, Amazon’s fulfillment centers play a key role in achieving our Shipment Zero goal. (Reporting and Downloads -Amazon Sustainability, n.d) Amazon offers its customers a wide range of products and services, each with unique functionalities that cater to different needs, such

3 as Amazon Prime, Amazon Echo, Amazon Kindle, and Amazon Music. ( Amazon.com. Spend Less. Smile More. , n.d.) Amazon is a large company that offers its employees a diverse range of roles and career paths Employees at Amazon are generally satisfied with their total compensation at Amazon, which includes a combination of pay, stock equity, and benefits. (Amazon culture. (n.d.). https://www.comparably.com/companies/amazon ). A mazon offers many areas that cater to the diverse needs of its customers, from shopping for products across many categories to services like Amazon Web Services, Amazon Pay, and Amazon Fresh. Interconnectedness of Functional Areas Amazon has built a culture that places the customer at the center of everything it does. This customer-centric approach is underpinned by an unwavering focus on meeting customer needs and satisfaction. Amazon is constantly innovating and improving its processes to reduce costs and enhance efficiency. (Staff, 2024) They have focused on providing an exceptional customer experience through features such as one-click ordering, fast shipping, and easy returns. Amazon Stores and Hubs are designed to provide a seamless shopping experience for customers and help businesses increase their visibility and reach on Amazon's marketplace. ( Amazon Store , n.d.) Amazon has a great network of third-party shipping services. This is helpful when one needs a super-fast two-hour delivery. The speed of delivery is an important factor influencing customer experience. (Parker, 2021) Amazon also leverages data to understand its operations

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4 better and identify areas of improvement, such as optimizing delivery routes, reducing packaging waste, and increasing warehouse capacity. This has made the company become one of the most successful and well-known brands in the world. What Sets (Amazon) Apart from its Competitors? When it comes to Amazon and Walmart, there are several key differences that set them apart. Amazon has a reputation for offering a wide variety of products and services, including its popular Prime membership program, which includes free two-day shipping, streaming of movies and TV shows, and other perks. Walmart, on the other hand, is known for its low prices and large selection of discounted merchandise. When comparing Amazon and Walmart, there are several factors that set them apart from each other. Amazon is a digital-first retailer that primarily operates online, while Walmart has a significant brick-and-mortar presence with over 11,000 stores worldwide. ( Amazon Vs Walmart: The Battle for the eCommerce Crown , 2020) Amazon is known for its user-friendly website, easy-to-use mobile app, and fast delivery options. They also have an extensive network of third-party sellers, which allows customers to find unique and hard-to-find items. Walmart, on the other hand, offers a more traditional shopping experience with a focus on in-store customer service. Ultimately, both companies are major players in the retail industry, but they have different strengths and weaknesses that appeal to different types of shoppers. E-commerce is at the core of Amazon's business model. Online sales dominate Amazon's revenue and continue expanding its online offerings rapidly. What are some of the key differences between Walmart and Amazon in terms of their strategies and target customers? (n.d.). Quora. https://www.quora.com/What-are-some-of-the-key-differences-between-Walmart- and-Amazon-in-terms-of-their-strategies-and-target-customers

5 What Strategies of (Amazon) Can be Applied to ABC Company Amazon can offer several best practices to someone in the global health and beauty company. Amazon's customer-centric approach can be applied to the health and beauty industry by prioritizing the customer experience conducting market research to identify customer preferences and creating personalized product recommendations based on their individual needs. Amazon's use of data analytics can help identify trends and patterns in consumer behavior, allowing for targeted marketing and personalized recommendations. Amazon's efficient supply chain management can help streamline the production and distribution of health and beauty products, reducing costs and improving speed to market. (Invisibly, 2024) Amazon's emphasis on innovation can inspire new product development and differentiation in the health and beauty industry. By continuously experimenting with new technologies and processes, health and beauty companies can stay ahead of the curve and differentiate themselves from competitors. ( About Amazon , n.d.) References Parker, P. (2021, April 3). Amazon’s mission Statement . https://web.archive.org/web/20210403203325/https:/sellernexus.com/amazon-mission statement

6 Amazon culture . (n.d.). https://www.comparably.com/companies/amazon Amazon Store . (n.d.). US About Amazon. https://www.aboutamazon.com/what-we-do/amazon-store Amazon.com. Spend less. Smile more. (n.d.). https://www.amazon.com/?tag=amazusnavi- 20&hvadid=675149237887&hvpos=&hvnetw=g&hvrand=9457801062801588193&hvpo ne=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021731&hvtar gid=kwd-10573980&ref=pd_sl_7j18redljs_e&hydadcr=28883_14649097&gad_source=1 Reporting and downloads - Amazon Sustainability . (n.d.). Sustainability (US). https://sustainability.aboutamazon.com/reporting Staff, F. (2024, February 24). Amazon’s Corporate Structure: Exploring Hierarchy and Management Style. Amazon’s Corporate Structure: Exploring Hierarchy and Management Style . https://www.functionly.com/orginometry/amazon-corprate-structure Amazon vs Walmart: The Battle for the eCommerce Crown . (2020, May 8). eTail Boston 2024. https://etaileast.wbresearch.com/blog/walmart-not-surviving-but-thriving-strategy- ecommerce-war-against-amazon Invisibly. (2024, February 28). How Amazon uses big data in 2024 . Invisibly. https://www.invisibly.com/learn-blog/how-amazon-uses-big-data/

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