BUSN 5000
Homework 2
streamline its processes. Additionally, it can implement new programs to help stabilize the supply chain and capitalize on successful consumer-based products, like the McCafé home-use coffee line.
Key Observation
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The SWOT analysis suggests that McDonald's weaknesses have the potential to become strengths with the right approach. Threats
– McDonald's faces aggressive competition in the global market for fast food and consumer goods. Changing sociocultural trends towards healthy lifestyle habits and potential economic/ecological crises can also pose considerable threats to the company's growth.
Key Observation
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McDonald’s ability to adapt and ability to quickly make course corrections are critical to its continued domination in today’s global economy.
Question 2 – Based on your SWOT analysis, provide an executive summary of your findings as well as a recommendation for ten-year strategy to improves McDonalds competitive position in this market. Do not quote directly from any source including ChatGPT. Rely on your own reasoning. Limit 300 words.
McDonald's SWOT analysis reveals significant insights into the company's strengths, weaknesses, opportunities, and threats. Despite enjoying a substantial brand value and global presence, the company still faces obstacles that could have an impact on its operations. For instance, its supply chain is susceptible to disruptions, as demonstrated by the recent pandemic lockdowns. Furthermore, McDonald's struggles to attract health-
conscious consumers due to the trend towards a healthier lifestyle. Nevertheless, it's commendable that the company is actively addressing these weaknesses. To ensure sustained growth over the next decade, the company plans to stabilize its supply chain by vertically integrating its suppliers, thereby reducing the risk of disruptions. Additionally, McDonald's has introduced healthier menu options, such as salads and grilled chicken sandwiches, to cater to changing consumer preferences. Furthermore, the company can leverage its brand popularity to expand its consumer goods operations, such as the successful McCafé brand, which sells coffee and other beverages in grocery stores. By diversifying its revenue streams, the company can reduce its reliance on the core business of fast-food
