Strategy Proposal for Sustainable Tourism Leadership in Australia

MBA652 Strategy and Leadership in Tourism and Hospitality Assessment 3 Webinar Strategy Proposal

Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This course-pack contains material copied by Kaplan Business School in reliance of section 113P of the Copyright Act 1968 (Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. For use only by the students of Kaplan Business School enrolled in the subject: MBA652 Strategy and Leadership in Tourism and Hospitality

Assessment 3 Overview Assessment Learning objective Weighting Submission mode Submission due in Strategy Proposal LO 01 & 04 40% Tuesday 13 th February 2024 Week 13 at 23:55 (AEDT) LO1: Analyse and select the most appropriate contemporary leadership practices for the tourism and hospitality industries LO4: Demonstrate skills in critical leadership, problem-solving and reflective learning relating to the tourism and hospitality industry

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

What is due in Week 13? AEDT

The Task Individually, you are required to prepare a 1500- word strategy proposal that demonstrates your skills in critical leadership, problem-solving and reflective learning. The proposal will relate to the tourism and hospitality industry, and present the most appropriate contemporary leadership practices for the tourism and hospitality industries.

The Task Cont. Presume that you have been recently tasked to develop Australia’s next national long-term tourism and hospitality strategy. The primary focus of the strategy is to tackle the contemporary issue of sustainable development with the consideration of workforce and climate change.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

1. The analysis of the current strategic and leadership issues related to human resources and environmental pressure that the Australian hospitality and tourism industry faces due to labour shortage, skill gaps, burnout and climate changes. 2. Evaluation of innovative business strategies that tourism and hospitality providers worldwide are deploying to solve these issues for the sustainable development of tourism and employment. 3. Appraisal of the critical sustainability indicators the Australian tourism and hospitality industry must focus on for sustainable hospitality and tourism development in consideration of workforce and environment. 4. A strategy outline by creating a new vision, mission, and long-term strategic goals drawing on the strategic corporate governance frameworks and how destination management organisations should be managed and controlled moving forward Proposal should include:

Sustainability Explained The sustainable development of tourism and employment Innovative ideas with long term stability in TH&E context. Appraisal of the critical sustainability indicators The current measurement tools and performance indicators that represent stability . Practices that can be constant and have a permanent scope. Sustainable hospitality and tourism development

Embrace the feedback provided in assessment 2 in regards to your writing skills, as this assessment has high similarity to A2. Attempt to convey your ideas in a progressive manner with a critical sight. Ensure there is connectivity. The following structure provides guidance, but it serves as “additional advice”. You can disregard the suggested structure and present your analysis in your chosen form (if that is your choice)

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Suggested structure (1500 words) 1. HR leadership issues in Australia (300 words) 2. Global business strategies (300 words) 3. Sustainability indicators related to workforce (500 words) 4. Design and presentation of a strategy (400 words)

Use of AI for the task The assessment tasks in this subject require you to demonstrate your learning, and while the use of generative artificial intelligence is not prohibited at Kaplan Business School, it is important to understand that information generated by GenAI tools, such as ChatGPT, Copilot, and DALL-E, may be unreliable, inaccurate, and incorrect. You must acknowledge GenAI use via appropriate in-text citation and referencing. Use of GenAI tools that extend beyond this will be considered a breach of academic conduct, as per KBS’s Academic Integrity and Conduct Policy When using AI tools for assessment, it is important to ensure that the data used is ethical and unbiased. Only use AI to help formulate your thinking, not to write the assessment on your behalf. Upload info:This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from an incorrect file format upload.

How to get an HD?

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Any Questions?

MBA652_T3_2023_Assessment_03_Webinar_v02

Related Documents