709. Assignment-2

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Centennial College *

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709

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Business

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Feb 20, 2024

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PMGT 709 – 004 Project Communication and Employment Preparedness Assignment #2 Group Case Study Submitted By: Group - 4 Tej Patel (tpate257@my.centennialcollege.ca) 301377620 Oniera, Meshack (moniera@my.centennialcollege.ca) 301370165 Imobighe, Linda (limobigh@my.centennialcollege.ca) 301376776 Evseeva, Viktoriia (vevseeva@my.centennialcollege.ca) 301391772 1 | P a g e

TABLE OF CONTENTS S. No. Title Page No. 1 Question - 1 3 2 Question - 2 4 3 Question - 3 6 4 References 10 2 | P a g e

1. Provide the URL / link with a summary of your chosen "real world” example. Link: Bad Writing Costs Businesses Billions Introduction: The 2016 Samsung Galaxy Note 7 fiasco exemplifies the critical importance of efficient internal communication within businesses. The debacle, characterized by a breakdown in communication between manufacturing and design teams, led to a controversy of unprecedented proportions. Due to a defective battery design, the devices were prone to catching fire, causing widespread confusion and severely damaging consumer confidence. Samsung suffered significant financial losses from the fallout. The company had to initiate a massive recall of the Galaxy Note 7 without pinpointing the exact cause of the issue, further exacerbating its financial woes. Moreover, the incident permanently tarnished Samsung's brand reputation and eroded consumer trust. The failure to swiftly identify the root cause of the problem compounded the situation, leaving Samsung grappling with the aftermath of the scandal. This strategic maneuvering had lasting implications as Samsung struggled to repair the damage done to its brand. Despite the Galaxy Note 7's impressive features initially outshining Apple's latest model, the communication breakdown overshadowed its technological superiority. This case underscores the critical importance of maintaining effective internal communication, especially during crises or product issues. Beyond mere damage control, it emphasizes the significance of preserving customer trust and loyalty for sustained success. This study delves into the various aspects of the Samsung Galaxy Note 7 incident, examining the causes of the communication breakdown, analyzing its repercussions, and offering valuable insights for businesses seeking to navigate challenges while safeguarding their brand and customer base. 3 | P a g e

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2. Explain how are the lessons from your chosen example connected to specific topics/concepts covered in Weeks 1, 2, 3, 4, and 5. (2 pages) The Samsung Galaxy Note 7 incident serves as a significant case study offering valuable insights into communication skills, collaborative teamwork, presentation development, networking, resume and cover letter writing, LinkedIn profile optimization, interview skills, and negotiation acumen. This incident underscores the importance of timely issue disclosure, cross-functional collaboration, effective presentations, industry reputation management, crisis management experience promotion, professional branding on LinkedIn, handling crisis- related interview questions, and stakeholder negotiation. Communication Skills: Timely issue disclosure is crucial to maintaining stakeholders' trust and preserving the brand's reputation. Samsung faced backlash for delaying the disclosure of battery problems with the Note 7, highlighting the importance of honest and open communication. Collaborative Team Skills: Effective cross-functional collaboration is essential for identifying and mitigating risks in product development. The Note 7 incident underscores the need for cohesive teamwork to address issues and prevent potential hazards. Presentation Skills: The incident emphasizes the importance of adapting presentation skills to different situations. Samsung had to adjust its presentations to address the Note 7's problems, demonstrating the need for transparency and clarity in communication. Networking: Maintaining a positive industry reputation is vital for garnering support during crises. 4 | P a g e

Networking can help in influencing company opinion and gaining crucial support in challenging situations. Cover Letter and Resume: Promoting crisis management experience in cover letters and resumes is essential for showcasing one's ability to navigate obstacles and diffuse crises effectively. LinkedIn: Optimizing LinkedIn profiles to highlight crisis management skills can enhance professional branding and showcase relevant experiences to potential employers. Interview Skills: Being prepared to address questions about crisis management during interviews demonstrates resilience and proactive problem-solving skills. Negotiation Skills: Effective negotiation techniques are necessary for navigating complex stakeholder relationships during crises, as demonstrated by Samsung's negotiations with various stakeholders. In conclusion, the Samsung Note 7 incident provides valuable lessons for professional development, emphasizing the importance of communication, teamwork, presentation skills, networking, crisis management, and negotiation. Implementing these lessons can improve resilience and enhance career prospects in the face of challenges. 5 | P a g e

3. Provide specific and realistic recommendations for Project Management graduates, who can learn and appreciate from mistakes based on your chosen “case study” so they can prevent repeating the same mistakes in the future. The Samsung Galaxy Note 7 incident remains a significant case study for project management graduates, offering valuable insights to enhance their professional skills and prevent costly errors. Drawing lessons from this disaster, this document presents practical recommendations emphasizing proactive measures to avoid repeating similar mistakes in future projects. Complete Risk Identification and Management: Prioritize comprehensive risk identification and management throughout the project. Learn from Samsung's oversight and establish robust frameworks for evaluating and mitigating risks, fostering cross-functional collaboration to address challenges effectively. Transparency and Effective Communication: Maintain transparent and efficient communication channels to prevent crises. The Note 7 debacle underscores the consequences of poor communication, emphasizing the need for swift and transparent communication to build trust and minimize reputational damage. Crisis Management Planning: Integrate a thorough crisis management plan into project strategies. Take cues from Samsung's experience by developing communication plans, forming response teams, and defining escalation procedures to tackle unforeseen challenges promptly. 6 | P a g e

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Cross-functional Teamwork: Foster collaboration across diverse teams to identify and resolve critical issues. The Note 7 incident highlights the importance of cross-functional teamwork in risk mitigation and problem-solving, emphasizing the need for efficient communication between teams. Stakeholder Relationship Management: Prioritize building and maintaining positive relationships with stakeholders. Recognize the impact of stakeholder relations on project outcomes, engaging proactively with suppliers, consumers, authorities, and other relevant parties to prevent potential crises through regular communication and relationship-building efforts. Continuous Improvement and Adaptability: Embrace a culture of continuous learning and adaptability in project management. Regularly review and update project management techniques, leveraging insights from past experiences to enhance future project quality and outcomes. In summary, project management graduates can derive valuable lessons from the Samsung Galaxy Note 7 incident to avoid repeating similar mistakes. By focusing on comprehensive risk management, transparent communication, crisis preparedness, cross-functional collaboration, stakeholder engagement, and continuous improvement, professionals can navigate challenges effectively and contribute positively to project success. Learning from 7 | P a g e

real-world situations like these equips project managers with the resilience and readiness needed to overcome obstacles and drive project completion. REFERENCES  YouTube. (2016, October 12). The Samsung Galaxy Note 7 debacle: A Timeline. YouTube. https://www.youtube.com/watch?v=K3-JWFqROok  Chen, B. X., & Sang-Hun, C. (2016, October 12). Why Samsung abandoned its Galaxy Note 7 flagship phone. The New York Times . https://www.nytimes.com/2016/10/12/business/international/samsung-galaxy-note7- terminated.html  Samsung Note 7 failure case Study. (2023, October 29). IvyPanda. https://ivypanda.com/essays/failure-analysis-samsung-galaxy-note-7/ 8 | P a g e

709. Assignment-2

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