ALISHAWILLIS BUS320 MODULE 5

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University of Hawaii, Hilo *

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Nov 24, 2024

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1 Module 5 Assignment Alisha Willis BUS320

2 The Spa Health Bar is a spa geared towards anyone in need of having a relaxing time and is located in Weeping Water Nebraska. The business knows how life can be when we have those hectic days that drain us from all the energy we have. Sometimes it is hard for us to eat correctly and stay on track and we all can use some help every now and then. The philosophy is based on our mental and physical health. Our goal is to have a peaceful and calming atmosphere for whoever walks through our doors. We want to be able to allow guests to develop that trusting and peaceful mindset and have the experience of a lifetime. Being a member of our health spa will allow growth for you and your mind, body, and soul. There will be a ton of experiences that are firsthand learned. Product, Service, or Combination The choices to offer a product, service, or combination really depend upon our target market needs. Of course, we want to have a traditional day spa but offering more things like perhaps vitamins and even a holistic approach may complement the spa as a whole and bring in more customers. Firms Future The future of this form could involve both a core product line which would include your traditional spa treatments along with products that are complementary. Doing this will help to stay in, line with demands that come from customers in need of that time out and solutions to their stressful everyday lives. Offering more than just spa treatments will ensure the company is above its competition and that it will stay where it can adapt to anything that comes its way. Whole Product Concept

3 Looking at the context of a health spa we can see that the concept of a whole product concept can go far beyond this. This can and will include branding our name and products while making sure that our customers are getting every penny's worth. If we have a greater set of branding and communication, it will allow customers to want to come back for more. We need this in the competitive market out there to do well and stay on top of it all. Staying Ahead of Competition In order to stay ahead of the competition, we will invest in a user-friendly website where clients will be able to choose the services they want at home and feel comfortable doing so. They will also be able to contact us whenever they feel the need to. We are also looking to bring in some videos that show the clients what it is they going to be getting themselves into well before they actually come in. We want them to see the experience firsthand and in the privacy of their own homes. We will have this content run on social media sites as well in order to gain the attention of potential customers. Business Growth Changes As our business goes on to expand, we will have to better adapt to any roles and have some new lines of products come into play. There are going to be a lot more clients coming our way and with that, we have to keep to the trends of the times. We will ensure that each client gets the experience of a lifetime each time they enter our doors. Our staff will be trained to be there in any way they can for the clients.

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4 In conclusion, the Spa Health Bar can look into being a diversified place of business that offers treatments and health products to all. We will have branding that is effective and appealing and have an online presence that will really put us above any competition out there,

5 References Lamb, C. W., Hair Jr., J. F., & McDaniel, C. (2015). Principles of Marketing Student Edition 8. Mason, OH 45040: South-Western, Cengage Learning.

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