2. ARS

Submitted by Marek Duda

Contents Introduction ...................................................................................................................................... 2 Task 1 ............................................................................................................................................... 2 1.1 Assessment of own strengths and weakness .......................................................................... 2 Personal Skills: ......................................................................................................................... 2 Academic skills ........................................................................................................................ 3 Academic English Language skills: ......................................................................................... 3 1.2 Evaluating self-improvement targets ..................................................................................... 4 Setting targets for self-improvement by SMART .................................................................... 4 TASK 2 ............................................................................................................................................ 4 2.1 Describe the process of conducting primary research from various sources ......................... 4 Primary Data: ........................................................................................................................... 4 2.2 Sketch the secondary research process from different sources .............................................. 4 Secondary Data: ....................................................................................................................... 5 Task 3 ............................................................................................................................................... 5 3.1 Take note of key information points from a variety of sources using active audio and reading strategies .......................................................................................................................... 5 3.2 Paraphrase and summarize the information ........................................................................... 5 Summarization .......................................................................................................................... 6 Task 4 ............................................................................................................................................... 6 4.1 Create a plan for research on a chosen topic in the business ................................................. 6 Research plan ........................................................................................................................... 6 4.2 Draft a study using relevant reference techniques ................................................................. 7 • Introduction: ...................................................................................................................... 7 • Objectives of the research and aims: ................................................................................. 7 • Surveys focus groups and questionnaires: ........................................................................ 7 • Literature review and analysis: ......................................................................................... 7 • Findings and conclusion: .................................................................................................. 8 Task 5 ............................................................................................................................................... 8 5.1Producing academic work according to the current draft ....................................................... 8

Introduction A person must first develop their professional and personal abilities if they are to meet their objectives in life. Additionally, it aids in fostering a person's sense of empowerment. A person can develop new, more artistic skills with the aid of developing pre-existing skills. These abilities can be beneficial in many areas of life, including self-awareness and decision-making. When a person performed a self-analysis, the skills that needed to be improved were recognized; these weaknesses can be solved by working hard and displaying positive and motivated actions. (Hatala et. al, 2017). Task 1 1.1 Assessment of own strengths and weakness Finding an individual's self-advantages assessments and disadvantages is crucial. A person can perform better than someone who is unaware of their own skills and weaknesses. While a person's limitations spur them to work harder and establish objectives to overcome them, their strengths urge them to be more productive. (Cotet et. al, 2017). Personal Skills: When a person sets personal goals and targets that must be met, personal talents are necessary. A person's ability to self-authorize is also improved by personal skills. These abilities can help someone develop both emotionally and professionally. Positive interpersonal skills enable a person to engage and communicate with others more effectively. When making important judgments in life, one's personal abilities were very important. (McGill & Lazarowicz, 2020). Personal skills Assessment Decision making I lack decision-making skills and unable to make the right choices. delegation This is my strength, I am good at delegation. Creativity I am a creative person. This is also one of my strengths. Interactive Interaction with others is considered to be my weakness. Sensitive I am a very sensitive person. I take things to my heart which affects my professionalism.

Academic skills Academic skills give students the opportunity to develop into more qualified teachers. These abilities, sometimes referred to as practical skills, are very important for an individual's success and advancement at work. Every career requires these fundamental talents, and using them will help you be effective at every stage of life. (Rabiner et. Al, 2016). Academic skills Assessment Confidence My confidence level is not high which resulted in anxiety and nervousness. Writing Writing is one of my strengths. Journaling I am good at taking notes and journaling. Technical skills I get familiar with new technology very fast. Summarizing Summarizing is not my strength, I made mistake in it. Academic English Language skills: One of the most common languages that people from all states and regions can speak and comprehend is English. If someone wants to use their study material wisely and effectively, they must have strong academic English language abilities because this language provides a clear description of the goal and makes it easier to achieve goals. (Aslam, 2018). Academic English Language skills Assessment Reading I am good at reading. Paraphrasing Sometimes, I make mistakes in paraphrasing Spelling The spelling mistake is one of my main weaknesses. Essay writing I am good at writing an essay on multiple topics. Speaking fluency I speak fluently in the English language.

and secondary data is less expensive and time-consuming than primary data, you don't need to solicit inquiries from the general population. Task 3 3.1 Take note of key information points from a variety of sources using active audio and reading strategies. The subject that has chosen to mention key points from my active listening and reading skills is the "effects of air pollution" which will be outlined and paraphrased in the next section. Mentioned below are the key points (Keevy, 2020). • When evaluating the negative effects of air pollution, global warming is the most significant component. The majority of industry emits carbon dioxide into the atmosphere, which has an impact on the greenhouse effect. • The gases emitted by industries, heaters, and vehicles are among the most dangerous issues, and acid rain is one of the most dangerous issues. Acid showers are the outcome of these hazardous compounds combining with water after being released into the environment. • Other adverse effects of air pollution include the sharp rise in respiratory and health- related conditions.

3.2 Paraphrase and summarize the information After writing down the points the section of paraphrasing is given below. There are many issues with air pollution's effects on the environment. The vast quantity of gases emitted by various businesses disturbs the effects of global warming and greenhouse gases. Transport has evolved into a person's fundamental need for travel, yet the gases produced by these vehicles have a negative impact on many people's health and respiratory systems. In regions where harmful compounds are frequently spilled in significant quantities, acid rain is also rising. Additionally, the earth's temperature is rising daily, which creates a number of issues. (McGill & Barton, 2020).

The following parts could be generally included in the standard primary proposal for professional and personal research: • Introduction: The Section will typically provide the research and its aim inside a certain academic field to be adequately examined as well as to determine the study's parameters. It will also analyses customer preferences for cosmetics by creating a new "lorry" brand for cosmetics and makeup products. (Schöttke et. al, 2017). • Objectives of the research and aims: At the start of the analysis, the goals and objectives of the study must be demonstrated very clearly and evidently in order to motivate the students and sources to conduct research that has the potential to include the highest standard of academic quality and the various aspects of attractiveness to continue to the maximum level of information from it. This market study focuses on current fashion trends where the "lorry" brand was referenced. This fashion label exists to fulfil the needs and wants of its customers for cosmetics and makeup. • Surveys focus groups and questionnaires: This investigation has been conducted using a key research methodology that involves surveying people using questionnaires. Only research on them has been done because it concentrates on the tiny group of people who are interested in buying such a commodity. Understanding what people want from them in order to develop new ideas and techniques is the study's main goal. (Heinonen & Nissen-Lie, 2020). • Literature review and analysis: Examining the major ideas involved in this type of inquiry objectively is its fundamental goal. Critically analyzing and looking into the theoretical features as well as the primary level of the knowledge claimed and included in the research is one of the crucial and highly effective approaches to start the primary research evaluation. • Findings and conclusion: The primary analysis of the data relevant to the project and an overview of various ideas pertaining to the individual experts who are covered throughout the report might theoretically be included in this section.

Task 5 5.1Producing academic work according to the current draft Title: The launch of a new fashion brand of cosmetics and makeup "lorry" and to evaluate consumers' preference for the new product. Aim and objectives This marketing initiative is based on current market trends in the sector where a new brand called a lorry has been introduced. This clothing line's goal is to meet consumer desires for high-quality cosmetics and makeup goods. Wibrowski et. al, 2017). Literature Review Marketing research is crucial to comprehending customer preferences. Following study of customer demand, market target audience, and brand promotion strategies, the brand wishes to create a new product. But before introducing a new service, the industry must be reviewed once again in order to determine the state of the market. In this method, the business may be certain that the freshly released product will be a success. Through this study, the company will learn all there is to know about the competition, including how its rivals and competitors function and what their plans are. By doing this, the company can better understand consumer needs and launch the brand to meet those needs. (Pereira & Costa, 2017). Demographics: The brand chose to focus on upper-middle-class and upper-class consumers because these groups are frequently lured to newly released products. Between 15 and 50 years old is the age range. Participating in the gender that the brands have targeted are both men and women. They market top-notch cosmetics and beauty supplies. Sampling Method With the participation of roughly 60 customers, the "Lorry" brand performed the poll. Questionnaires that give a quick overview of the market and the consumer's wants are the primary research method for this survey. (Bennett-Levy, 2019). Questionnaire for research QUESTIONNAIRE

4. How would Lorry better communicate the benefits to the customers they would like to attract? (a) Promotional Events? (b) Social media platform. (c) Directs Mails (d) Company Website 5. What features do you look for when you buy Lorry’s products? (a) Quality (b) Attractiveness (c) brand value (d) Customer requirements 6. What modification do you recommend the business to make in its current line of makeup? _____________________________________________ Findings of market research and analysis Theme1: Product quality of the Lorry is better than its alternates Do you think the makeup and cosmetics quality of Lorry is better than its competitors? Responses (a) Strongly Agree 15 (b) Agree 20

(c) Disagree 15 (d) Strongly Disagree 10 Total customers 60 Theme2: The brand Lorry has fulfilled all customers’ requirements and needs Has the Lorry brand met all your requirements and needs? Responses (a) Strongly Agree 18 (b) Agree 16 (c) Disagree 16 (d) Strongly Disagree 10 Total customers 60

Theme 4 Suggestion of customers for the promotion of new products of Lorry. How would Lorry better communicate the benefits to the customers they would like to attract? Responses (a) Promotional Events 15 (b) Social media marketing 25 (c) Directs Mails 8 (d) Company Website 12 Total customers 60 Theme 5features customers look for when they buy lorry’s products What features do you look for when you buy Lorry’s products? Responses (a) Quality 30 (b) Attractiveness 10 (c) brand value 5

(d) Customer requirements 15 Total Customers 60 Secondary findings Sixty customers were polled, and the majority of them believed that the product offered by Lorry was superior to that of its rivals. When the client was questioned about whether the lorry satisfied their needs, there were a variety of answers. Some of them concurred, but others didn't. Customers claim that the attributes of the vehicle are the greatest. After a product's price and its promotion. Customers advised lorry to use the social media platform to advertise its product line. The level of product quality determines a customer's loyalty to a particular company. (Hatala et. al, 2017). • Because social media is a game-changer, firms can leverage the social media platform and other marketing activities to advertise their just introduced product (Muller, 2020). • Because the brand should never, under any circumstances, compromise on its product quality.

6.2 Develop an action plan for further improvement Personal Development Plan, making notes of further actions required for improvement personal development targets Short- or long- term target. How will my targets be achieved? What acts were required to achieve my goals? What support do I need? Date of review Progress made towards the target Further action required The actual date of achieving the target Decision making Long - Term Should analyze the situation and make decisions after considering the opinions of others. 10-nov- 2021 Successfully improved decision- making skills Need to continue this procedure while taking decisions 22- dec - 2021 Interactive Long - Term The level of confidence must be strengthened and basic strategies for verbal and non- verbal communication must be taught. 14- nov- 2021 Now can interact with people easily Need to communicat e with more people 20- dec - 2021 Sensitive Long - Term Should try to be rational in the workplace. 22- nov- 2021 Successfully improved Continue to think ration rather than being 1- dec -2021

emotional Confidence Short- Term Practice can help you to increase the confidence level. 30- nov- 2021 The confidence level successfully improved Should continue work on different aspects to increase the confidence level 25- dec - 2021 Summarizing Short- Term Firstly write the key points and with the help of key points summarize it. 29- nov- 2021 Successfully achieved Need to practice more exercise 14- dec - 2021 Paraphrasing Short- Term Read and understand the content and then try to write in your own words. 4- nov- 2021 Successfully improved Should practice more paragraphs and enhance the vocabulary 30- dec - 2021 Spelling Long - Term Learn a new word a day and revise it after some time. 11- nov- 2021 Spelling mistakes are improved Should continue to learn few words a day 13- dec-2021 personal development targets Short- or long-term target. How will my targets be achieved? What acts were required to achieve my goals? What support do I need? Decision making Long -Term Should analyze the situation and make decisions