NEW VENTURE BUSINESS PLAN

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NEW VENTURE BUSINESS PLAN Student Name Student ID Professor Name Course Name January 13, 2023

Introduction • Coffee Review is an online publication that attempts to spread the word about and enjoy the joys of a good, quality cup of coffee. • One of the fastest-growing and largest industries is the club coffee industry. • Members of "Club Coffee" share a passion for the daily routine of brewing and drinking coffee. • The business partner and I have chosen to open a cafe in this quaint neighbourhood. • The residents share a fondness for both coffee and one another. • The company will intend to use these strategies to promote and sell recently made coffee.

New Business Venture • This company will offers its customers an innovative and refreshing service: coffee and snacks. • The coffee shop will have a wide selection of beverages and baked goods for sale. • The coffee shop will stock each of these drinks and foods. • Along with the coffee and snacks, there will also be a variety of teas and cool drinks. • To guarantee that the coffee and snacks are delicious and up to par, we shall utilise only the highest quality ingredients.

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New Business Venture • The company will feel that by providing several novel services, the company can increase the appeal of the coffee shop to a broader audience. • Customers will stay in touch with their loved ones thanks to the complimentary Wi-Fi offerings. • Customers will enjoy complimentary water and soda by checking on the Facebook page. • The company will deliver to the door, no matter who or where they live, and it will do it as quickly as possible. • For no extra cost, patrons may reserve a table before they visit the coffee shop

Market Analysis • Club Coffee is a business organization where two or more people pool their capital, expertise, and other resources and divide the company's gains and losses per the partnership's agreement and applicable legislation. • In a commercial collaboration, when the partners have agreed to share the risks and benefits equally, one partner may withdraw from the partnership at any time without the consent of the other partners. • In the last few years, coffee consumption and coffee shops' availability have skyrocketed, particularly for specialized roasts. • The company must collect data on the industry and market before the company can construct a sound marketing strategy with realistic and quantifiable market goals and objectives. • Visualizing this procedure as an inverted pyramid is the ideal place to start. • This implies that we begin with easily digestible facts and information and narrow down on more specifics as we move toward measurable outcomes for the positioning plan.

Market Segmentation and Target Market • The mission is to assess the target demographic for the company's product marketing efforts. • Each client or subset of clients (called a "segment") is evaluated for their potential contribution to the business in the customer portfolio analysis. • To distinguish itself within several niche markets, Club Coffee is now using a method known as "differentiation emphasis • The location makes no difference that folks from other departments will stop by the shop for a cup of coffee. This is why we restrict the attention to the Dhaka area. • Although the coffeehouses primarily cater to those aged 20–35, we also have a variety of traditional hot chocolates and other kid-friendly drinks to entice those aged 12–19. • Of course, anybody of any age may enjoy a cup of coffee. • Therefore, it attracts many family configurations.

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Stakeholders Analysis • Customers' spending fuels the coffee behemoth with the income they generate. • They also provide suggestions on how the chain might better serve their needs. • Club Coffee's employees are critical internal stakeholders. • Club Coffee has a vast network of global partners. Growers, dealers, and roasters are all examples of those that supply the industry. • One of the most critical groups outside of Club Coffee is its rivals. • When a new Club Coffee location opens, the company must consider how it will affect the neighborhood. • Activist organizations are key Club Coffee shareholders. Club Coffee has received attention from activists who are both pro and anti-company.

Risks Analysis • The restaurant and bar sector is highly competitive and subject to consumer trends. • Competition may also be affected by factors such as partnerships. Many Barnes & Noble, Best Buy, and Target shops also have Club Coffee cafes. Maintaining these alliances and preventing competitors from uniting in these channels is critical. • Even Club Coffee knows it's sensitive to fluctuations in commodity costs. The sums spent by the corporation on coffee beans, sugar, milk, and other commodities are staggering. • However, the bear market risks in 2018-2019 are growing due to the Federal Reserve's intentions to raise interest rates, the market's accumulation of profits over several years, and the increased likelihood of trading volatility. • There are already numerous Club Coffee in many of the best locations in the United States; thus, the company has invested heavily in expanding into overseas countries.

Resources • An essential part of every successful brand is its brand equity. This is a unique benefit that sets the firm apart from the competition. • All of these elements influence the brand's worth. Maintaining a brand's other competitive advantages requires substantial brand equity. • Club Coffee's widespread worldwide presence is another of the company's many strengths. • Competition in this industry has only become fiercer with time. Firms that compete with them spend extensively on product quality, customer service, and advertising to attract and retain more customers. • Club Coffee always ever delivers the highest quality goods to its consumers. It purchases cocoa from some of the most reputable companies in the industry.

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Propose Strategy for Developing the New Venture • Club Coffee's secret to success is the general approach of broad differentiation. • To succeed under Michael Porter's framework, this tactic calls for setting the company apart from its competitors in the coffee industry. • With this distinction, Club Coffee Coffee can emphasize the superior quality and one-of-a- kind nature of its offerings. • The company's cafes are distinguished by their commitment to providing customers with only the finest specialty coffee. • In any case, Club Coffee Corporation also uses this strategy of broad diversification in its other operations. • The coffee business, for instance, differentiates itself from rivals by adhering to ecologically and ethically responsible sourcing practices.

Propose Strategy for Developing the New Venture • Since there are so many opportunities in the industry, Club Coffee employs a broad range of strategies to grow its business throughout the globe. • The coffee shop company is actively expanding its business by focusing on new areas and boosting the quality and affordability of its offerings in existing ones. • Club Coffee adjusts the emphasis and percentage of its several aggressive growth plans based on the health of local and regional markets. • Club Coffee Coffee's aggressive growth strategy centers on penetrating new markets. • Rapid growth is a secondary goal for Club Coffee, and entering new markets is vital to that plan.

Conclusion • Institutional shareholders heavily impact strategic and non-strategic decisions. • An organization's employees are vital internal stakeholders because of the impact of their work and the recommendations they make to customers. Both pro- and anti-Club Coffee activists have drawn attention to the company. • If the company wants to reap the most significant possible environmental benefits from its supply chain, Club Coffee must become certified at every stage. • Rates and wages for young workers in developed economies like New Zealand also need to rise. Cost fluctuations in commodities like coffee beans impact the company's bottom line. • Despite the company's continued success, some investors worry that Club Coffee has reached its peak. • A threat is posed by the new global growth, as different international markets have other preferences and adoption rates. • Despite the risks, investors should be relieved that Club Coffee would see lower losses than the market.

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References • Bager, S.L. and Lambin, E.F. (2020). Sustainability strategies by companies in the global coffee sector. Business Strategy and the Environment , [online] 29(8). Available at: https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.2596 [Accessed 5 Jan. 2023]. • Bianco, G.B. (2020). Climate change adaptation, coffee, and corporate social responsibility: challenges and opportunities. International Journal of Corporate Social Responsibility , [online] 5(1). Available at: https://jcsr.springeropen.com/articles/10.1186/s40991-020-00048-0 [Accessed 5 Jan. 2023]. • Candelo, E., Casalegno, C., Civera, C. and Büchi, G. (2019). A Ticket to Coffee: Stakeholder View and Theoretical Framework of Coffee Tourism Benefits. Tourism Analysis , [online] 24(3), pp.329–340. Available at: https://www.ingentaconnect.com/content/cog/ta/2019/00000024/00000003/art00007 [Accessed 5 Jan. 2023]. • Civera, C., de Colle, S. and Casalegno, C. (2018). Stakeholder engagement through empowerment: The case of coffee farmers. Business Ethics: A European Review , [online] 28(2), pp.156–174. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1111/beer.12208 [Accessed 5 Jan. 2023]. • Civera, C. and Freeman, R.E. (2020). Stakeholder Relationships and Responsibilities: A New Perspective. Symphonya. Emerging Issues in Management , [online] 1(1), p.40. Available at: https://symphonya.unicusano.it/index.php/sym/article/view/13180 [Accessed 5 Jan. 2023]. • Costa, B.D.R. (2020). Chapter 3 - Brazilian specialty coffee scenario . [online] ScienceDirect. Available at: https://www.sciencedirect.com/science/article/pii/B9780128147214000032 [Accessed 5 Jan. 2023].

References • Davila, A. and Molina, C. (2015). From Silent to Salient Stakeholders: A Study of a Coffee Cooperative and the Dynamic of Social Relationships. Business & Society , [online] 56(8), pp.1195–1224. Available at: https://journals.sagepub.com/doi/abs/10.1177/0007650315619626 [Accessed 5 Jan. 2023]. • Fadillah, M. (2019). REVIEW OF COFFEE MARKETING STRATEGIES IN BUSINESS COMPETITION. SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business , [online] 2(2), pp.131–140. Available at: http://www.ojspustek.org/index.php/SJR/article/view/59 [Accessed 5 Jan. 2023]. • Falkenberg, J. and Brunsæl, P. (2011). Corporate Social Responsibility: A Strategic Advantage or a Strategic Necessity? Journal of Business Ethics , [online] 99(S1), pp.9–16. Available at: https://link.springer.com/article/10.1007/s10551-011-1161-x [Accessed 5 Jan. 2023]. • Hamid, S. (2020). Analysis Marketing Strategy of Coffee Luwak Cikole: A Case Study. Prosiding ICSMR , [online] 1(1), pp.135–148. Available at: http://conference.loupiasconference.org/index.php/ICSMR/article/view/100 [Accessed 5 Jan. 2023]. • Kourmentza, C., Economou, Ch.N., Tsafrakidou, P. and Kornaros, M. (2018). Spent coffee grounds make much more than waste: Exploring recent advances and future exploitation strategies for the valorization of an emerging food waste stream. Journal of Cleaner Production , [online] 172, pp.980–992. Available at: https://www.sciencedirect.com/science/article/pii/S0959652617323788 [Accessed 5 Jan. 2023]. • Lee, Y.S. and Park, S.Y. (2014). Current Status and Development Strategies of the World Coffee Industry - Focusing on South Korea, Japan, the United States, and European Market-. The Journal of the Korean Society of International Agriculture . [online] Available at: https://agris.fao.org/agris-search/search.do?recordID=KR2015000933 [Accessed 5 Jan. 2023].

NEW VENTURE BUSINESS PLAN

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