BUS 2202 - Week 8 Learning Journal

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Nov 24, 2024

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Intellectual Property Rights and the Internet: Analyzing Lisa Coppola LLC v. Higbee Case BUS 2202 – E-Commerce Week 8 Learning Journal Buck, Timothy Professor Stephanie Thomas 29 May 2023

Intellectual Property Rights and the Internet: Analyzing Lisa Coppola LLC v. Higbee Case Abstract: This paper delves into the crux of what happens when intellectual property rights come up against the world wide web, with a primary focus on imagining an instance that might occur: Lisa Coppola LLC v. Higbee. This specific legal case brings to light the issue of unlawfully utilizing copyrighted images within e-commerce, highlighting related ethical and legal ramifications. The essay takes a comprehensive look at various aspects surrounding this pertinent issue including providing background information about it, discussing fundamental concerns that include law and ethics, showing how relevant e-commerce is in relation to these themes/ideas, presenting possible strategies for bolstering protection amongst merchants amidst intellectual properties laws; there will even be an illustrative example showcased using application-based digital rights management (DRM) systems as a way bypass copyright infringement woes. Ultimately this paper reminds us all of just how crucial it is we understand and respect IP privileges in digital space(s), before offering recommendations (to help guide those working within online commerce--keeping them informed about) navigation(s) within such complex terrain effectively. Keywords: intellectual property rights, e-commerce, copyright infringement, digital rights management, Lisa Coppola LLC v. Higbee, legal and ethical concerns, internet, online commerce

Intellectual Property Rights and the Internet: Analyzing Lisa Coppola LLC v. Higbee Case Introduction: The legal battle of Lisa Coppola LLC versus Higbee brings attention to the intersection of internet activity and intellectual property rights. This significant lawsuit carries crucial implications for the rapidly expanding e-commerce industry. This essay will delve into various aspects surrounding this case, including background information, legal and ethical considerations, its impact on e-commerce stakeholders, and potential options for protecting merchants under such situations. Our discussion draws from the extensive understanding garnered throughout this course and credible academic sources and examples to provide an exhaustive analysis. Background of the Case: The legal case of Lisa Coppola LLC v. Higbee delves into the unauthorized use of copyrighted images on the internet, causing a rift between Lisa Coppola, a specialist photographer, and Higbee, a law firm representing various e-commerce vendors. The former filed their lawsuit against the latter with claims that their images had been utilized without consent. This dispute raises questions about how essential it is for e-commerce merchants to ensure they refrain from violating the intellectual property rights of others ( Lisa Coppola LLC v. Higbee et Al, No. 1:2019cv00678 - Document 29 (W.D.N.Y. 2020) , 2020). Key Legal and Ethical Concerns: The main issue at hand is the violation of Coppola's copyrighted material, protected by intellectual property laws. However, the situation also raises several ethical considerations regarding the obligation of e-commerce vendors to maintain the interests of content creators and how unauthorized use of images may harm Coppola's business. The relevance of the E-commerce industry :

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Intellectual Property Rights and the Internet: Analyzing Lisa Coppola LLC v. Higbee Case The E-commerce industry bears tremendous significance, mainly due to the legal case of Lisa Coppola LLC v. Higbee, which underscores the crucial aspect of understanding and respecting intellectual property rights in the digital sphere. As this sector continues to proliferate and expand, sellers need to be mindful of both legal and ethical implications that result from the unauthorized usage of copyrighted content. Disregarding such considerations could harm one's reputation, resulting in legal consequences or financial liabilities. Protection Using Intellectual Property Laws: E-commerce vendors have many options to safeguard their business interests under intellectual property laws. Availing oneself of proper authorizations and permits for utilizing copyrighted material, including visuals, audio, and written text, is crucial at the outset. Engaging in consonant ventures with content creators through licensing accords or directly seeking permission can provide legal protection while fostering harmonious relationships. Additionally, gaining knowledge of intellectual property regulations and devising internal policies and standards is essential to ensure compliance and evade unwitting infringement. Protection Using Intellectual Property Laws: To safeguard themselves, e-commerce merchants can employ several strategies within the framework of intellectual property laws. Firstly, merchants must obtain proper permissions and licenses for using copyrighted material, including images, music, and text. Collaboration with content creators through licensing agreements or seeking permission directly can provide legal protection and foster positive relationships. Additionally, merchants must educate themselves on intellectual property laws and develop internal processes and guidelines to ensure compliance and avoid unintentional infringement (Sartor, 2012). Recommended Solutions:

Intellectual Property Rights and the Internet: Analyzing Lisa Coppola LLC v. Higbee Case After learning from this course, e-commerce traders tackle the issues depicted in the case by instituting powerful and efficient systems to manage copyright and content. These structures would ensure that acquired materials have proper legal rights before their use in webpages or designing products. In addition, advanced digital rights management (DRM) technologies could help merchants supervise and regulate the utilization of copyrighted content, reducing the inadvertent violation menace (Ohm, 2010). Application-Based Example: One instance to demonstrate this would be a vendor specializing in customizing personalized goods on an e-commerce platform. By incorporating a Digital Rights Management (DRM) system, the merchant can construct an extensive collection of copyrighted designs and trademarks. Utilizing its capabilities, the DRM system can examine customer-uploaded modifications or designs with those in the copyright register in real-time to identify potential infringements. Choosing a proactive method ensures that intellectual property rights are upheld, mitigates legal responsibilities, and secures the benefits of content creators (Rosenblatt et al., 2002). Conclusion: The lawsuit of Lisa Coppola LLC v. Higbee sheds light on the intricate relationship between intellectual property rights, online commerce, and the digital marketplace. E-retailers can avoid any potential ethical or lawful troubles from infringement of copyrighted material by comprehensively understanding these complex regulations and their value. To navigate this complicated terrain effectively, they can adopt specific strategies such as acquiring necessary permissions, training employees accordingly, and implementing copyright monitoring systems into their practices.

Intellectual Property Rights and the Internet: Analyzing Lisa Coppola LLC v. Higbee Case References  Ghosh, S., & Calboli, I. (2018). Exhausting Intellectual Property Rights: A Comparative Law and Policy Analysis. In Google Books. Cambridge University Press. https://www.google.com/books/edition/Exhausting_Intellectual_Property_Rights/uRNwD wAAQBAJ?hl=en&gbpv=1&dq=Intellectual+Property+and+E- Commerce+Ghosh&printsec=frontcover  Lisa Coppola LLC v. Higbee et al, No. 1:2019cv00678 - Document 29 (W.D.N.Y. 2020). (2020, September 4). Justia Law. https://law.justia.com/cases/federal/district-courts/new- york/nywdce/1:2019cv00678/123696/29/  Ohm, P. (2010). When network neutrality met privacy. Communications of the ACM, 53(4), 30. https://doi.org/10.1145/1721654.1721669  Rosenblatt, B., Trippe, B., Trippe, W., & Mooney, S. (2002). Digital Rights Management: Business and Technology. In Google Books. Wiley. https://www.google.com/books/edition/Digital_Rights_Management/BC9HAAAAYAAJ? hl=en&gbpv=0&bsq=digital%20rights%20management&kptab=overview  Sartor, G. (2012). Providers’ liabilities in the new EU Data Protection Regulation: A threat to Internet freedoms? International Data Privacy Law, 3(1), 3–12. https://doi.org/10.1093/idpl/ips034  World Intellectual Property Organization. (2016). What is Intellectual Property? Wipo.int. https://www.wipo.int/about-ip/en/

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