BUSI 1301 - The Final Exam Study Guide - Fall 2023

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School

Lone Star College System, North Harris *

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Course

1301

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Business

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May 2, 2024

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docx

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Uploaded by PrivateDeerMaster383

Final Exam - Study Guide Fall 2023 - BUSI 1301  Study Guide Directions o Know the Meaning of each Term and Concept Below . Highly Recommend Using the Textbook, Class Assignments or Lecture PowerPoints to help you Study. o If You have any Questions , please don’t Hesitate to Contact Me.  Chapter 1 - Exploring the World of Business and Economics o What is the Textbook Definition of a business? o What are the 3 Components of a Business? o What is gross domestic product (GDP)  Chapter 5 - Small Business, Entrepreneurship, and Franchises o What is Primary Reason why many new businesses fail? o What is a Business Plan?  Chapter 6 - Understanding the Management Process o What is an organization's most valuable resource? o What are the 4 - Functions of Management? o What is a SWOT Analysis? o What is Leadership Greatest ability?  Chapter 9 - Attracting and Retaining the Best Employees  What are the three phases of Human resources management (HRM)? 1 Test #4- Study Guide | BUSI 1301 – Spring 2023

Final Exam - Study Guide Fall 2023 - BUSI 1301  Chapter 10 - Motivating and Satisfying Employees and Teams o What is motivation?  Chapter 11 - Building Customer Relationships Through Effective Marketing o What is marketing?  Chapter 13 - Distributing and Promoting Products o What is a distribution channel? o What is supply-chain management? o What are wholesalers? o What is a Middleman (or marketing intermediary)? o What is a retailer? Who is the largest retailer by sales in the U.S.? o What is inventory management? o What is warehousing? o What is direct marketing? o What is integrated marketing communication (IMC)? o What are the Four elements of the promotion mix? o What is Personal Selling? o What is Advertising? o What is the first step in developing an advertising campaign? o What are examples of an advertising media? o What is sales promotion? And know the examples of each sales promotion Technique? o What is public relation? 2 Test #4- Study Guide | BUSI 1301 – Spring 2023

Final Exam - Study Guide Fall 2023 - BUSI 1301  Chapter 14 - Exploring social media and e-Business o What is the number one reason a business uses social media? o What is the primary revenue stream for Social Media Companies? o Which social media company has the largest number of active users? o What is LinkedIn? How is LinkedIn different than most social networking sites? o What is the first step in building a social media plan? o What are key performance indicators (KPIs)? o What is social media marketing? o What is inbound marketing? o What is cloud computing?  Chapter 15 - Using Management and Accounting Information o How is Information and Risk related to decision Making? o What is Management Information System (MIS)? o What is the Accounting Equation? o What is an asset? o What is a liability? o What is owners' equity? o What does a balance sheet compose of? o What is liquidity? o What is the most liquid asset? o What is an income statement? o What is revenue? o What are operating expenses? o What is a net loss and net income? o What is the best method in evaluating financial statements? 3 Test #4- Study Guide | BUSI 1301 – Spring 2023

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