Visual Art Project FINAL STAGE ONE
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School
Liberty University *
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Course
501
Subject
Arts Humanities
Date
Apr 3, 2024
Type
docx
Pages
4
Uploaded by ConstableResolveQuetzal33
ARTS 209
V
ISUAL
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P
ROJECT
: S
TAGE
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SSIGNMENT
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NSTRUCTIONS
I
NSTRUCTIONS
After brainstorming, fill in this document with your project plans and submit the document as a PDF to Canvas saved as LastnameFirstname_cognitive_part1.pdf
. Be sure to review the project grading rubric before submission.
1.
Target Audience Description:
I want to focus on Adolescents aged 12-17, with a diverse cultural background, likely in middle to high school, with varying levels of income (generally dependent on their guardians), and in the life stage of early development and identity formation. This age group is typically tech-savvy and highly engaged with social media. They value inclusivity and form their beliefs and opinions on various matters. Interests may include music, gaming, content creator, social media influencers, and sports. They are likely to be influenced by peers, trends, and social causes that resonate with their desire for fairness and justice.
2.
Message Summary:
To persuade adolescents aged 12-17 to practice safe and responsible online behavior while exploring the vast digital world.
3.
Research/Development – Communication Process
:
For my message to resonate with teens, I’ll use vibrant, relatable imagery and language that speaks their digital lingo. Think of dynamic graphics and bold colors that grab attention such as fluorescent or neon maybe, paired with interactive elements to keep them engaged. I’ll use symbols they recognize, like a shield for safety or a lock for privacy, hearts for positivity and social media apps that they’re familiar with which are universal in the online world. The visuals won't directly mimic any existing company, but they'll have that fresh, modern vibe that's common in youth-oriented tech brands. The reaction I’m aiming for is empowerment and a sense of responsibility. I want them to feel
like they're in control of their digital footprint. The tone will be positive and uplifting, I’ll prompt them to think critically about their online actions. The artwork will have elements
that encourage a proactive approach to digital safety like a character confidently navigating a maze or puzzle. As for display, a mix of online ads and social media visuals would be ideal; Plus, I can take advantage of the shareability factor on these platforms to
amplify our message.
What aspects of your art (imagery, colors, words) will you use to communicate your message to your audience? What does this imagery mean to your target audience?
Will your imagery/text be like the images that an existing company, cause, or concept uses?
What type of reaction do you want your target audience to have when viewing this imagery
and how will you achieve this?
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ARTS 209
What tone will your artwork have? Will it be encouraging or negative? Will it prompt a purchase, an emotion, or an action? Specifically, what about your visual art will accomplish this?
What medium will you use to communicate with your audience (paint, digital art program, photography, etc.)? How is this medium well suited for your target audience? Where will your artwork be displayed? Will it be a physical painting in a coffee shop, an online advertisement, a greeting card, an album cover, or a street mural? How will the physical or virtual space of the artwork be able to reach your target audience?
.
4.
Research/Development – Mental Activities:
After reading the Read Item from Module 3: “Theories of Visual Communication”, fill out the development information in the sections below. Be sure to include plans to account for 3 of the mental activities that can affect visual perception. For each of your selected mental activities, briefly define the activity and your plan for how to counteract the mental activity within your project. These plans should be specific concerning the visual design and imagery you plan to use in your art project, as well as your target audience.
Memory: A bold, memorable visual and maybe repeated motifs that'll help teens recall the message about digital safety. a catchy tag line or a unique character that pops up.
Projection: Since teens often project their own experiences onto what they see, I’ll create relatable scenarios in the visuals. By depicting diverse situations teens might find themselves in, we can guide them to safer online habits.
Expectation: I’ll subvert expectations with the visuals, like showing the positive perks of a strong
password through a fun, unexpected animation. This can help change their mindset towards online safety measures.
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Selectivity: To combat the selectivity of attention, the visuals will be vibrant and engaging, standing out in a sea of content. I’ll use contrast and color to draw the eye and keep the message
front and center.
Habituation: To keep teens from tuning out our message, it’ll switch up our visuals regularly. Different styles, characters, and formats will keep things fresh and prevent the message from becoming background noise.
Salience: the visuals will be designed to connect with what's already important to teens, like social approval and independence. By making the message relevant to their values, it'll naturally
stand out to them.
Dissonance: I’ll address cognitive dissonance by aligning our visuals with teens' self-concept. For instance, if they see themselves as smart and savvy, my poster will reflect that being safe online is a smart and savvy move.
Culture: I'll ensure the visuals are culturally sensitive and inclusive, representing the diverse world teens live in. This helps create a universal appeal, making sure no one feels left out. Words: I will make sure my words have meaning and catch the attention of my target audience. My catchy slogan will be “Connect smart, protect your heart “and “Make your digital world a safer place.”
5.
Research and Development: Semiotics What type of signs will you use in your artwork? We communicate through semiotics. Every visual will have iconic, indexical, or symbolic imagery. If you are using symbols, explain how these symbols can be understood by your target audience. For example, In my artwork, I’ll incorporate a mix of iconic, indexical, and symbolic signs. Icons are direct representations of objects or ideas, like using a lock symbol to represent online security. I will incorporate many apps that children use today so that they know that they are modern. Indexical
signs show a connection or association, such as a thumbs-up symbol indicating approval or a heart symbol that shows the spread of love. Symbolic signs rely on shared meanings, like a red stop sign conveying the idea of danger.
To ensure my symbols are understood by my target audience, I’ll use familiar and widely recognized symbols that are commonly used in digital and online contexts. I’ll also consider cultural references and popular symbols that resonate with our audience to enhance their understanding and engagement. The goal is to create visuals that are easily interpreted and relatable to my target audience.
6.
Research and Development: Gestalt Decide what gestalt principles you will use to create a good composition. Why are you choosing these? Utilize at least 2.
When it comes to creating a good composition, I’ll be using a two of Gestalt principles such as: proximity and closure. Page 3 of 4
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ARTS 209
Proximity refers to grouping elements that are close together. By placing related visual elements
near each other, I will be able to create a sense of unity and coherence in my artwork. This helps
the viewer easily understand the relationships between different elements and makes the composition visually organized.
Closure is another principle I’ll utilize. As it involves presenting incomplete shapes or forms and
letting the viewer mentally complete them. This engages the viewer's imagination and creates a sense of satisfaction when they mentally fill in the missing parts. It adds intrigue and visual interest to the artwork.
7.
Planning:
In preparation for the execution of your art project, write down details concerning the following:
What supplies will you need to collect for this project? Note: lined notebook paper and ballpoint pens rarely produce a professional piece of art. I will be using my iPad to create a digital art project, I will be using procreate app along with an
apple pencil, I will use a matte screen protector for texture and a drawing glove to prevent smudges, I'm choosing to make my art digitally since my audience hangs out in the online world. It just feels right to craft it where they're at!
What type of art will you be creating? (examples: a poster, digital advertising banner, painting, album cover, t-shirt design, etc.) I will be creating a digital poster. What dimensions will your art project be? This is important to plan the composition effectively, whether it is a poster, painting, or social media post.
According to my own knowledge and research being an art person for a digital poster, a common size could be 18"x24" or 24"x36". In pixels, aiming for a high resolution, you might go for 5400x7200 pixels or 7200x10800 pixels at 300 dpi to ensure its crisp if it was to be printed.
8.
Thumbnail Sketches:
Create 10 thumbnail sketches on paper that detail major compositional decisions for your art project. Include photos or screenshots in your submission by inserting them in this document. The thumbnails are quick sketches that help flesh out major composition decisions. The thumbnails should be the same dimensions as your artwork.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
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