1.
According to Turow, Chapter 12 (“The Movie Industry”), what does a “line producer” do?
A. Makes sure the stars, crew and extras are on the set in-time for filming
B.
Coordinates the completion of the script and ensures that the dialogue is acceptable to
the studio
C.
Negotiates with the various exhibition outlets to maximize a steady stream of revenue
D.
Coordinates all post-production efforts, including special effects
2.
In class, we argued that the late 1970s film Superman is notable because
A.
It generated more revenue from the toy sales than the domestic box office
B.
It was the first movie to have a multi-million dollar marketing budget
C.
It added big name stars to a “B” genre movie
D.
The movie had a small "P&A" but very large negative costs
E.
It was the first blockbuster movie made by a “minor” studio
3.
According to lecture, Accenture, Ogilvy, and Epsilon-Conversant are each an example of
A.
A major DVD production company
B.
A movie company that specializes in large-scale special effects
C.
The largest global cable TV companies
D.
A major advertising agency
E.
Public relations firms
4.
According to the additional reading by Carter Moulton, “Only in Theaters,” let’s say that you
got to a special early screening of the new Warner Brothers Superman movie in 2024. Warner
Brothers gives you a DC Comics-branded Superman cape only available at that screening. This
is an example of
A.
Speculative Nostalgia
B.
Global Simultaneity
C.
Sequelization
D.
Officialization
Answers:
1 A;
2 C;
3 D; 4 D
