Cultural Sensitivity in Advertising Historic Sites: An Analysis

Brooke Crossman ATH 320 SNHU September 30, 2023

Analysis: Billboard : The billboard doesn’t immediately tell me what could be wrong with it and took me a couple of times of reading the details to find something. I believe the “line of RVs in the background” alongside an old historic estate could be insensitive to the history of the estate and any descendants of the previous owners. Why do we need to mix something tacky like an RV park with a historic estate? The inclusion of an image of RVs in the background can give the impression that the historic site is primarily a commercial venture for tourists. The billboard may not provide sufficient context about the significance of the historic site, its history, or its cultural relevance. Without this information, visitors may not fully appreciate the importance of the site. Television Ad : The TV ad is more obvious than the billboard. The use of “ancient Indian mounds” from indigenous groups for recreational activities is a form of cultural appropriation. These mounds often have cultural, historical, and religious significance to indigenous communities, and using them as a backdrop for family leisure activities can be disrespectful and offensive. And depicting the "good old days" with all-white families engaging in these activities on indigenous lands is insensitive and reinforces harmful stereotypes. It fails to acknowledge the history of colonization and suffering that indigenous communities have endured. The imagery of spotlessly dressed families climbing on indigenous mounds and treating them as playgrounds perpetuates a colonialist mentality that minimizes the significance of indigenous cultures and their struggles.

Internet Banner : The use of an image of a tribal chief and his family, especially when not affiliated with the living groups of the ancestral lands, can be seen as cultural misappropriation. This can be offensive and disrespectful to indigenous cultures, as it reduces them to stereotypes and ignores their cultural diversity. Promoting an archaeological site by featuring an image that does not accurately depict the history and culture of the local indigenous people is culturally and historically insensitive. It fails to acknowledge the living history and contributions of these communities. And using a well-drawn image by an artist from a different state, which may lack a deep understanding of the local culture and history, can result in an inaccurate representation of the heritage and traditions of the indigenous community. The digital advertisement aims to promote a historic site by offering a digital experience to potential visitors. Its primary goals are likely to increase awareness of the site, attract visitors, and educate them about the historical significance of the site. The use of a 3D representation and an image of an RV may suggest that the advertisement seeks to appeal to a modern, tech-savvy audience and encourage them to engage with history in a new way. The internet banner advertisement is promoting a state archaeological site, aiming to encourage people interested in outdoor vacationing and quick weekend retreats to visit. Its goals include increasing the site's visibility, attracting tourists, and fostering an appreciation for local heritage. The advertisement featuring Indian burial mounds is attempting to promote the burial mounds as a tourist

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destination by raising awareness through educating visitors on the historical and cultural significance. To address these issues, the promotion should focus on respecting and celebrating the heritage of indigenous communities while providing accurate information about the site's archaeological significance. Collaborating with local indigenous groups and artists who have a deeper understanding of the culture can result in more culturally sensitive and authentic representation. Cultural sensitivity and respect for local cultures should be integral to marketing and advertising efforts, especially when involving historically marginalized or oppressed groups.

5-1 Journal Human Resources Resolution II

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