Kathryn Rochleau-Rice
Arya Karki
Mina Wang
Part 1.
1.
Brainstorm and discuss how your research team would conduct an ethnographic study for
the given scenario. Consider the following:
1.
What location would your research take place? And why?
i.
An office environment to see how working professionals incorporate Copilot in their day-to-day tasks. 2.
What is your overarching research question?
i.
How often are working professionals using the Copilot program in their day-to-day tasks?
3.
Who is the main focus of your research? i.
Users of Microsoft’s Copilot
4.
Your research methodology is ethnography, but what research methods would you use to address this research question?
i.
Interviews, mixed methods, and online research can also be done alongside ethnographic research.
5.
What artifacts do you intend to document?
i.
Field Notes, which include detailed observations and reflections on Copilot usage in office settings
ii.
Interview transcripts which can provide insight into the conversations and experiences of professionals
iii.
Usage logs, which indicate how and when Copilot is utilized by professionals
6.
What types of outputs do you plan to generate from the research?
i.
User Personas, which represent different types of Copilot users with different needs and motivations
ii.
Recommendations, which can provide suggestions for Microsoft in enhancing user experience and optimizing Copilot features
4.
Elaborating on the questions directly above, in about 150 words describe how you might include an analysis on positionality and reflexivity.
Positionality and reflexivity are crucial aspects of ethnographic research, especially when studying diverse user groups like working professionals using Copilot. In order to incorporate analysis on positionality and reflexivity, researchers should first acknowledge their own biases, backgrounds, and perspectives that may influence their research process and interpretation of the findings. By critically reflecting on their identities as researchers and personal self, this may shape their interactions with participants and impact data collection and analysis due to
