Principles of Marketing - 14th Edition14th EditionKotler, Philip, Armstrong, Gary Publisher: PEARSONISBN: 9780132167123
Principles of Marketing - 14th Edition
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For undergraduate Principles of Marketing courses
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
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Corresponding editions of this textbook are also available below:
Principles Of Marketing Global Edition
14th Edition
ISBN: 9780273752431
Principles Of Marketing: Horizon Edition
14th Edition
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Mymarketinglab With Pearson Etext -- Component Access Card (1 Semester Access)
11th Edition
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Principles Of Marketing, 11th
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Principles Of Marketing: Instructor's Manual W/ Video Guide
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Principles Of Marketing (international Edition)
10th Edition
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Principles Of Marketing: European Edition
6th Edition
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The Principles of Marketing
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Principles Of Marketing: An Asian Perspective
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Principles Of Marketing, Global Edition
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Principles of Marketing (Second custom edition for DePaul University)
16th Edition
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Principles Of Marketing, Canadian Edition
5th Edition
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9th Edition
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Principles Of Marketing: Learning Guide
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Principles Of Marketing, Ninth Canadian Edition (9th Edition)
9th Edition
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12th Edition
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Principles Of Marketing: Twelfth Edition
12th Edition
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Principles Of Marketing -- Twelfth 12th Edition
12th Edition
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