The 15th Edition of Babbie's THE PRACTICE OF SOCIAL RESEARCH equips students with the tools and knowledge to practically apply research concepts as both researchers and consumers. The "gold standard" for research methods, it offers a comprehensive, straightforward introduction to the field of research as practiced by social scientists. Dr. Babbie emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today. Reflecting the latest developments from the field, the 15th Edition includes updated General Social Survey data, a new coverage of big data, expanded demographic analysis and more. Also available, MindTap digital learning solution.