Marketing: Real People, Real Choices (8th Edition) - 8th Edition - by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - ISBN 9780132948937

Marketing: Real People, Real Choices (8...
8th Edition
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
ISBN: 9780132948937

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Book Details

Real People, Real Choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

 

Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

More Editions of This Book

Corresponding editions of this textbook are also available below:

MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
EBK MARKETING
10th Edition
ISBN: 9780135199992
EBK MARKETING
10th Edition
ISBN: 9780135209783
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Marketing: Real People, Real Choices - 7th Edition
7th Edition
ISBN: 9780132176842
EBK MARKETING
8th Edition
ISBN: 9780100663374
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
EBK MARKETING
9th Edition
ISBN: 9780134292779
EBK MARKETING
9th Edition
ISBN: 8220103613903
EBK MARKETING
9th Edition
ISBN: 9780134292786
Marketing: Real People, Real Choices
4th Edition
ISBN: 9780131553255
Marketing: Real People Real Choices
3rd Edition
ISBN: 9781442561526
MARKETING:REAL PEOPLE. COMBO ACCESS CARD
11th Edition
ISBN: 9780137392384
EP MARKETING:REAL PEOPLE,REAL...-ACCESS
11th Edition
ISBN: 9780136827788
EBK MARKETING
11th Edition
ISBN: 9780136810490
EBK MARKETING
11th Edition
ISBN: 9780136810506
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308284
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308291
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308307
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308314
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308321
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308338
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308895
MARKETING: REAL PEOPLE... ACCESS CARD
11th Edition
ISBN: 2818280308901
MARKETING:REAL PEOPLE,REAL CHOICES
11th Edition
ISBN: 9780136810384
MARKETING:REAL PEOPLE,REAL...-ACCESS
11th Edition
ISBN: 9780136810476
Pearson eText Marketing: Real People, Real Choices -- Instant Access (Pearson+)
11th Edition
ISBN: 9780136827757
Pearson Etext For Marketing: Real People, Real Choices -- Access Card (10th Edition)
10th Edition
ISBN: 9780135642603
Marketing: Real People, Real Choices
5th Edition
ISBN: 9780132299206
MARKETING (PRINT UPGRADE)
13th Edition
ISBN: 2818440003813
Marketing: Real People, Real Choices
6th Edition
ISBN: 9780136054214

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