Sorry! We don’t have solutions for this edition yet.
Solutions are available for other editions of this book
View 10th Edition solutionsarrow_forwardView 9th Edition solutionsarrow_forwardBook Details
Real People, Real Choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
More Editions of This Book
Corresponding editions of this textbook are also available below: