Chapter P7, Problem 3QCT

Summary Introduction

Case summary:

The person who prepares food should never consider the price of the ingredients or the money spend on making the food. Instead, he should depend on the creativity and the care they blend into the creation. Similarly, the food network marketers also face the many questions while considering the pricing objectives. Food network also sells kitchen utensils. Fixing the pricing strategy for these goods includes integrating the target audience for television shows.

Food networks want to price their goods at the affordable cost because if they price it too high then many could not afford to buy. The main aim of the marketers is to sell the quality products to their customers and satisfy the customers for the amount paid for the product. The marketers noticed that during the economy fall day time viewers would mostly prefer to watch less expensive recipes and menus. When money is tight people, tend to spend more time at home so they would watch shows for more time than before. These shows help people to live a better food life.

Characters in the case:

• F network

To discuss: The ways F network and retailer K uses the product line pricing to enlarge the partnered offerings.