EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter P3, Problem 3QCT
Summary Introduction

Case summary:

The vice president of Company F’s network and cooking channel says that food plays a vital role in people’s life. Here, the participation of social media is more. Social media makes people to reach to the food and it makes the food to reach to the people. Once people switch off their TVs, they can connect to the company through mobile phones. The marketers need to know to segment different kind of consumers and group the people for the best marketing practices.

Social media helps marketers to segment their consumers with the help of the taste and preferences uploaded in social media.  It helps the companies to build a relationship with consumers and viewers.

To discuss: The most helpful secondary data to the marketing researchers of Company F network and the way they put the collected data to use.

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