EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter P2, Problem 4QCT
Summary Introduction

Case summary:

Company S has achieved a great success based on the single behavior of the customers. It is challenging for the marketers to know the taste and preference of the customer as their taste and preference will vary depending on the culture, social, and family. The marketers main strategy is to reach women who has authority to purchase and with credit cards. As these consumers are wide users of social media.

Social Medias help marketers to know the attitudes and perception of the customer. These companies usually fall under any of these 3 categories such as new business partners, advertising partners, and affiliate partners. To build their relationship with customers company uses Site F pages and their own website. This company has successfully leveraged the worldwide appeal of food.

To discuss: The way how Company B may leverage its relationship with food network via social media.

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Chapter P2 Solutions

EBK MINDTAPV2.0 CONTEMPORARY MARKETING,

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