Managerial Economics And Business Strategy 9th Edition (without Access Code)
Managerial Economics And Business Strategy 9th Edition (without Access Code)
9th Edition
ISBN: 9781260263176
Author: Michael R. Baye, Jeffrey T. Prince
Publisher: McGraw Hill
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Question
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Chapter CS, Problem 1CBE
To determine

To explain: The revenue will increase or not.

Expert Solution & Answer
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Answer to Problem 1CBE

Yes the revenue will be increased.

Explanation of Solution

Consider the profit formula,

  Profit=TRTC

Where,

  TR=Price×number of subscriberTC=Costlicensefee+generaladministrativeanddivisionalcost

Now, consider the table shown below,

    PriceNo. of SubscribersCost of license feesDivisional, general and adm costsTRTCProfit
    529.974134.88314.5149.87149.3830.487
    6.522.657101.95614.5147.2705116.45630.8145
    719.89789.53714.5139.279104.03735.242
    7.516.67175.01714.5125.032589.51735.5155
    820.49292.21314.5163.936106.71357.223
    8.52089.99814.5170104.49865.502
    919.7688.9214.5177.84103.4274.42
    9.517.12377.05314.5162.668591.55371.1155
    1012.64356.89614.5126.4371.39655.034
    10.512.78557.53214.5134.242572.03262.2105
    1112.21654.97414.5134.37669.47464.902
    11.513.24659.60814.5152.32974.10878.221
    128.63738.86714.5103.64453.36750.277
    12.510.59547.7814.5132.437562.2870.1575
    142.73912.32614.538.34626.82611.52
    14.55.29123.80914.576.719538.30938.4105
    153.05113.7314.545.76528.2317.535

Figure-1

Consider figure-1, the profit is maximized at Price of $11.5 . So, the recommended price is $11.5 . By adjusting price to this level, the profit will be $78221 and the total revenue will be $152329 . Therefore, Yes the revenue will be increased.

Economics Concept Introduction

The profit is obtained by subtracting the product of price and number of subscribers with the total cost.

  Profit=TRTC

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