EBK BUSINESS ANALYTICS
3rd Edition
ISBN: 9780136880844
Author: Evans
Publisher: PEARSON
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Chapter A1, Problem 10PE
The Excel file Store and Regional Sales Database provides sales data for computers and peripherals showing the store identification number, sales region, item number, item description, unit price, units sold, and month when the sales were made during the fourth quarter of last
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP).
What were the average sales for the standard POP display (control group)?
What were the sales for the digital display (experimental group)?
What is the (mean) difference in sales between the experimental group and control group?
List the null hypothesis being tested.
Do you reject or retain the null hypothesis based on the results of the independent t-test?
Was the difference between the…
What were the average sales for the four weeks prior to the experiment?
What were the sales during the four weeks when the stores used the digital display?
What is the mean difference in sales between the experimental and regular POP time periods?
State the null hypothesis being tested by the paired sample t-test.
Do you reject or retain the null hypothesis?
At a 95% significance level, was the difference significant? Explain why or why not using the results from the paired sample t-test.
Should the manager of the retail chain install new digital displays in each store? Justify your answer.
A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP).
What were the average sales for the standard POP display (control group)?
What were the sales for the digital display (experimental group)?
What is the (mean) difference in sales between the experimental group and control group?
List the null hypothesis being tested.
Do you reject or retain the null hypothesis based on the results of the independent t-test?
Was the difference between the…
Chapter A1 Solutions
EBK BUSINESS ANALYTICS
Ch. A1 - Develop a spreadsheet for computing the demand for...Ch. A1 - The Excel file Science and Engineering Jobs shows...Ch. A1 - A new graduate has taken a job with an annual...Ch. A1 - Example 1.2 in the chapter described a scenario...Ch. A1 - In the Accounting Professionals database, use...Ch. A1 - A company forecasts its net revenue for the next...Ch. A1 - A pharmaceutical manufacturer has projected net...Ch. A1 - The worksheet Base Data in the Excel file Credit...Ch. A1 - The Excel file Store and Regional Sales Database...
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