Introduction to Information Systems
Introduction to Information Systems
7th Edition
ISBN: 9781119503491
Author: Rainer
Publisher: WILEY
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Chapter 9.5, Problem 9.4.2ITA

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Alternates that GM could do to manage recall crisis using social media:

The below are some of the alternates GM (General Motors) could have done in managing the recall crisis using social media:

  • The customers of GM (General Motors) waited for a long while with their phones for getting response and this made the customers being more frustrated and used social media in expressing their dissatisfaction towards the service offered by them...

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