Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
16th Edition
ISBN: 9780135191927
Author: Kenneth Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 9.4, Problem 2.3CQ
Program Plan Intro
Problems faced by Kenya Airways:
The problems faced by Kenya Airways are as follows:
- Unsatisfactory relationship with their customers.
- Though Kenya Airways added more planes, passenger numbers were decreasing due to Ebola Virus, terrorism, and so on.
Explanation of Solution
Management, Organization, and technology issues addressed by the solution:
- Kenya Airways has increased the number of passengers which lacked before.
- After implementing the solution, Kenya Airways had more loyal customers and it can identify high value customers.
- The marketing team got additional revenue and increased number of social followers...
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Chapter 9 Solutions
Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
Ch. 9.2 - Prob. 1.1CQCh. 9.2 - Prob. 1.2CQCh. 9.2 - Prob. 1.3CQCh. 9.4 - Prob. 2.1CQCh. 9.4 - Prob. 2.2CQCh. 9.4 - Prob. 2.3CQCh. 9.4 - Prob. 2.4CQCh. 9 - Prob. 1IQCh. 9 - Prob. 2IQCh. 9 - Prob. 3IQ
Ch. 9 - Prob. 1RQCh. 9 - Prob. 2RQCh. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5DQCh. 9 - Prob. 6DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8HMPCh. 9 - Prob. 9HMPCh. 9 - Prob. 11HMPCh. 9 - Prob. 12CTPCh. 9 - Prob. 13CSQCh. 9 - Prob. 14CSQCh. 9 - Prob. 15CSQCh. 9 - Prob. 16CSQCh. 9 - Prob. 17MLMCh. 9 - Prob. 18MLM
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