
Concept explainers
Nielsen Ratings Nielsen Media Research surveys television viewers to determine the numbers of people watching particular shows. They estimated that for the 2015- 2016 television season, there were an estimated 113.3 million U.S. households with televisions. Each rating point represents 1% of that number, or 1,133,000. Therefore, for instance, if 60
Minutes received a rating of 5.8, then 5.8% of all U.S. households with televisions, or (0.058)(113,300,000)=6,571,400 households, were tuned to that program. A rating point does not mean that 1,133,000 people are watching a program. A rating point refers to the number of households with television sets tuned to that program: there may be more than one person watching a television set in the household.
Nielsen Media Research also describes a program’s share of the market. Share is the percent of households with television sets in use that are tuned to a program. Suppose that the same week that 60 Minutes received 5.8 rating points, the show received a share of 11%. This would mean that 11% of all households with a television turned on were tuned to 60
Minutes, whereas 5.8% of all households with a television were tuned to the program.
a. If NCIS received a Nielsen rating of 10.1 and a share of 17. how many TV households watched the program that week? How many TV households were watching television during that hour? Round to the nearest hundred thousand.
b. Suppose that The Big Bang Theory received a rating of 5.6 and a share of 11. How many TV house holds watched the program that week? How many TV households were watching television during that hour? Round lo the nearest hundred thousand.
Suppose that Modern Family received a rating of 7.5 during a week in which 19,381,000 people were watching the show. Find the average number of people per TV household who watched the program. Round to the nearest tenth.

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