The fundamental concepts of the section and summarize the threats that are faced by the aquatic biodiversity resulting from human activity. The definition of ocean acidification and whether it as a significant threat to biodiversity or not. The definition of fishery and risks that it meets. The industrial fish harvesting methods and the percentage of fisheries that have been overexploited. The effect of jellyfish blooms in disrupting the ecosystem and link it to human influence. The definition of marine protected area and a marine reserve and the percentage of area under marine reserves. The methods used to preserve marine diversity. The efforts of Sylvia Earle in the protection of aquatic biodiversity. The role of restoration in protecting marine biodiversity and six ways in which the ecosystem approach can be applied to protect the aquatic biodiversity.

Question

Los Angeles's demand for water exceeds the amount of water available. There are no other new sources of water available, so Los Angeles is planning on constructing the high technology facilities necessary to produce drinking water from treated municipal wastewater (i.e. "Toilet to Tap"). Public perception (i.e. the "yuch! factor"), not well established, proven technology, to accomplish this task, is going to be the big problem. Develop a five (5) item marketing plan to convince the "beautiful" people of Los Angeles that drinking water that is recycled sewage that exceeds all U.S. EPA drinking water standards. This can be done because as Slide 63 shows, doctors once were used to sell Lucky Strike cigarettes - "Your throat protection: against irritation, against cough". Cigarettes, as is now known are harmful to your health while the drinking water produced from sewage is of equal quality and in many instances higher quality than your existing drinking water.

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Question

Chapter 9, Problem 9CR

To determine

The fundamental concepts of the section and summarize the threats that are faced by the aquatic biodiversity resulting from human activity. The definition of ocean acidification and whether it as a significant threat to biodiversity or not. The definition of fishery and risks that it meets. The industrial fish harvesting methods and the percentage of fisheries that have been overexploited. The effect of jellyfish blooms in disrupting the ecosystem and link it to human influence. The definition of marine protected area and a marine reserve and the percentage of area under marine reserves. The methods used to preserve marine diversity. The efforts of Sylvia Earle in the protection of aquatic biodiversity. The role of restoration in protecting marine biodiversity and six ways in which the ecosystem approach can be applied to protect the aquatic biodiversity.

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Los Angeles's demand for water exceeds the amount of water available. There are no other new sources of water available, so Los Angeles is planning on constructing the high technology facilities necessary to produce drinking water from treated municipal wastewater (i.e. "Toilet to Tap"). Public perception (i.e. the "yuch! factor"), not well established, proven technology, to accomplish this task, is going to be the big problem. Develop a five (5) item marketing plan to convince the "beautiful" people of Los Angeles that drinking water that is recycled sewage that exceeds all U.S. EPA drinking water standards. This can be done because as Slide 63 shows, doctors once were used to sell Lucky Strike cigarettes - "Your throat protection: against irritation, against cough". Cigarettes, as is now known are harmful to your health while the drinking water produced from sewage is of equal quality and in many instances higher quality than your existing drinking water.

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