Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 9, Problem 9.2DQ
Summary Introduction

To discuss: The meaning for idea generation and the sources for new product ideas.

Marketing Research is methodical issue investigation, demonstrate building and truth finding with the end goal of essential decision making and directing in the marketing of products and services.

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