Chapter 9, Problem 9.27AC

Name the four characteristics of a good definition.

The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $1,000 between newspaper advertising and radio advertising. Management decided that at least 25% of the budget must be spent on each type of media and that the amount of money spent on local newspaper advertising must be at least two and a half times the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for local newspaper advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget to maximize the value of total audience exposure? (a) Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of total audience exposure. If…

When exposed to an infection, a person typically develops antibodies. The extent to which theantibodies respond can be measured by looking at a persons titer, which is a measure of the number of antibodies present. The higher the titer is, the more antibodies that are present. The data in Table represent the titers of 11 ill people and 11 healthy people exposed to the tularemia virus in Vermont. Is the level of titer in the ill group greater than the level of titer in the healthy group? Use the α = 0.10 level of significance.