Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.11MA
Summary Introduction
Case summary:
Majority of the consumers like to play games on their mobile devices and consumers of Country J are more passionate towards that games. The publishers of the mobile games of Country J are more interested to get more revenue from the possible players and they earn $4 million for a day. The publishers of the Game PD have cracked the revenue.
The major tactic of the Game PD is that they provide virtual currency that are known as magic stones to the consumers to make them feel that they are not spending their real money. The game also offers rewards, monsters to use in the battels and notification to players if they lose their monsters. The major working of the game are mathematics and statists. Thus, these tactics of the game publishers make them to earn more revenue.
Characters in the case:
- Country J
- Game PD
To determine: Whether it is ethical for the producers of the game to utilize game-playing that encourages the consumer to spend more money.
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Chapter 9 Solutions
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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