Chapter 9, Problem 9.10EYCT

(a) (1)

To determine

the name of the company that owns both brands TB and PH.

(a) (2)

To determine

the brand DQ belongs to.

(3)

To determine

the Company PM, the cigarette maker is owned by.

(4)

To determine

the Company AL, the major internet provider belongs to.

(b)

To determine

Intangible Assets: These are the long-term assets having no physical existence. However, the benefits provided by these assets are used by the company for a long period of time. Example: Patent, Trademark, Goodwill, Copyrights.

To explain: the reporting of these brands on the appropriate company’s balance sheet.