MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 9, Problem 7LO
Summary Introduction
To discuss: The concept of competitive intelligence.
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With the use of relevant examples, outline the benefits that can be derived from effective use of business intelligence and analytics
What differentiates business intelligence and analytics?
Describe the need for business intelligence and advanced analytics in businesses.
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- Describe the concept of business intelligence and how it is used at the operational and managerial levels of an organization.arrow_forwardHow can businesses effectively measure customer satisfaction and use the data to improve their marketing efforts?arrow_forwardDescribe the challenges involved in implementing business intelligence.arrow_forward
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