Chapter 9, Problem 4SI

Explanation of Solution

Selling the purchasing patterns of clients to a marketing company:

If a credit card company sells the purchasing patterns of its clients to a marketing company, it may or may not be beneficial for the client depending on the conditions described below:

• The marketing company should have a proper security system to avoid any information breach.
• The credit card company should ensure that marketing company is trustworthy and would not sell data to another company.
• The purchase pattern should only be used for marketing purpose only.
• The credit card company should ask its customer before sharing purchase pattern information with marketing company.
• The customer should be benefited by this scheme. Only relevant advertisements should be shown to the customer.

Selling the mailing list to a sports car magazine:

If a sports car mail order company sells the mailing list sports car magazine, it may or may not be beneficial for the persons in mailing list depending on the conditions described below:

• The sports car magazine company should have a proper security system to avoid any information breach.
• The sports car mail order company should ensure that sports car magazine company is trustworthy and would not sell data to another company...