OPERATIONS MANAGEMENT CNCT W/EBK
OPERATIONS MANAGEMENT CNCT W/EBK
14th Edition
ISBN: 9781264344017
Author: Stevenson
Publisher: MCG
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Chapter 9, Problem 2P
Summary Introduction

To determine: Check sheet and Pareto diagram for the given information.

Introduction: Service quality helps to assess the degree of satisfaction that the customer received from the delivered service. It is the kind of evaluating the grade of how well the service delivered obeys the expectation of the customers. It also helps to identify the problems in the service and improve the client satisfaction.

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Analyse the issues described below using root cause analysis techniques. A travel agency has recently lost several medium-sized and large corporate customers due to complaints about poor customer service. The management team of the travel agency decided to appoint a team of analysts to address this problem. The team gathered data by conducting interviews and surveys with current and past corporate customers and gathering customer feedback data that the travel agency has recorded over time. About 2% of customers complained about errors made in their bookings. On one occasion, a customer requested a change to a flight booking. The travel agent wrote an e-mail to the customer suggesting that the change had been made and attached a modified travel itinerary. However, it later turned out that the flight reservation system had not confirmed the modified booking. As a result, the customer was not allowed to board the flight, leading to a series of severe inconveniences for the customer.…
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