Book Title
Book Title
10th Edition
ISBN: 9781337605656
Author: CROSS
Publisher: CENGAGE L
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Chapter 9, Problem 2CT
Summary Introduction

Case summary:A company H produced the first version of a board game and registered it with the U.S Patent and Trademark Office. The company H produced many versions of the same board game. Another company IE used the same domain name as used by the company H for a sexually explicit internet site. The company H filed for trade dilution to injunct the company IE from using the same domain name.

To Find:The result of the case if the site sold candy rather than sexually explicit materials.

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Pepsi The Pepsi Corporation faced a crisis in 1993 which started with claims of syringes being found in cans of diet Pepsi. Pepsi urged stores not to remove the product from shelves while it had the cans and the situation investigated. This led to an arrest, which Pepsi made public and then followed with their first video news release, showing the production process to demonstrate that such tampering was impossible within their factories. A second video news release displayed the man arrested. A third video showed surveillance from a convenience store where a woman was caught inserting a syringe into a can. The company simultaneously publicly worked with the FDA during the crisis. This made public communications effective throughout the crisis. After the crisis had been resolved, the corporation ran a series of special campaigns designed to thank the public for standing by the corporation, along with coupons for further compensation. This case served as a design for how to handle…
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