Chapter 9, Problem 17E

To determine

Balanced Scorecard:

It is a scorecard to measure business performance according to four different perspectives. It helps managers to control or take care of the different aspect of the business easily.

Customer Perspective (C):

Customer perspective is a part of balanced scorecard. It deals with the question that how customer sees us. It measures things that related to delivering value to the customers.

Internal Process Perspective (P):

Internal process perspective deals with the internal matter of the organization. It deals with all the internal matter that can affect the customer satisfaction in a wrong way. It includes factors like employee skills and cycle time.

Innovation and Growth Perspective (I):

Innovation and growth perspective deals with the question that what will help the business to keep it running for long time. It includes measures like innovation, competition, new product and many more.

Financial Perspective (F):

Financial perspective deals with the question that how good we do for our shareholder.

It means how much income we generate for our shareholder. It includes measures like profit margin, asset turnover and many more.

To identify: Performance measure belongs to which part of balanced scorecard perspectives.