Chapter 9, Problem 12CT

Summary Introduction

To Determine:

The reason use secondary data to start a research.

Introduction:

While conducting a market research there are two types of data that needs to be collected namely, the primary data collection and the secondary data collection. Primary data is the original data, which the company collects for its own use and to gather data on specific information.

Secondary data is the data already collected by a third party, which the company uses for its purposes.