Essentials of Business Communication
Essentials of Business Communication
10th Edition
ISBN: 9781305990678
Author: Mary Ellen Guffey; Dana Loewy
Publisher: Cengage Limited
Question
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Chapter 9, Problem 11CT
Summary Introduction

To critically think about:

Situations where writing a report directly is recommended.

Introduction:

A direct approach is where the main idea such as the recommendation or conclusion is explicit and is at the top of the document. This approach is used when the recipient is neutral or positive about the message being conveyed.

Expert Solution & Answer
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Explanation of Solution

The direct approach is used to write a company report when it has performed well and has met its annual targets. The situation needs to be analyzed before deciding on the approach to be used.

The situations in which a direct approach in writing a company's report is used: When the company has achieved the expected targets then, the direct approach is used while writing the company report.

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