OPERATIONS MANAGEMENT CONNECT AC
OPERATIONS MANAGEMENT CONNECT AC
14th Edition
ISBN: 9781264592784
Author: Stevenson
Publisher: MCG
Question
Book Icon
Chapter 8.3, Problem 3RQ
Summary Introduction

To explain: The advantages that company S has over local coffee businesses in the global market and the way through which it has disadvantages to compete against existing coffee houses in other countries.

Case summary: In the given case, S is the coffee powerhouse that grows continuously by facing challenges of looms in market saturation in the country U. Competitors also attacked intending to take shares from company S. MD and MC proven their popularity among consumers of country U with cost-conscious effort. Therefore, to gain its competitive edge, company S planned its stores by partnering with company UE for the delivery service. In the plan, the company decided to use technology that will make employees free to spend time with customers and enhance the service. The company started to use big data to identify customer needs and preferences. After country U, country C is the second biggest market for company S where it planned to launch a new delivery program by changing the store into a virtual store on the platform of e-commerce. Then, the company’s partnership with its rival N expands its reach by adding the restaurant lines in the company stores. But L’s business model appealed to consumers of country C to use small store format, fast delivery, low price, and high technology which created problems for company S in country C. The price-sensitive consumers did not pay interest in the product of company S. In the rural areas of country C, company S can face plenty of challenges because consumers are price sensitive but in the urban areas or major cities, the company can be benefitted because large people from the globe reside in these cities.

Blurred answer
Students have asked these similar questions
1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)   Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.   2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.   Weeks Sales of hand-held pies(000s) 1 19 2 18 3 17 4 20 5 18 6 22 7 20 Forecast the week 8 sales using the following approaches:   a) Naïve approach b) 5-month moving average c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5. d) Exponential smoothing using a smoothing constant of 0.30, assume a week 2…
What area of emotional intelligence refers to the ability to manage your emotions, particularly in stressful situations, and maintain a positive outlook despite setbacks?   relationship management   self awareness   social awareness   self management
What area of emotional intelligence refers to the ability to manage your emotions, particularly in stressful situations, and maintain a positive outlook despite setbacks?   relationship management   self awareness   social awareness   self management
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning