MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
11th Edition
ISBN: 9781337386555
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.19AAC
Summary Introduction
To determine:-
Finding out examples of puffery and those ads that need to prove their claims.
Introduction:-
Puffery in advertising is not illegal though it has some rules and regulations to be followed. Advertisement puffery means advertisement made with loud and exaggerated statements that are actually not true in the case of the product or service.
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MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
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