EBK 3N3-EBK: PROGRAMMING W/MICROSOFT VI
EBK 3N3-EBK: PROGRAMMING W/MICROSOFT VI
8th Edition
ISBN: 9780176920159
Author: ZAK
Publisher: VST
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Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews’s product Alan currently has an awareness level of 80% . While an important product for Andrews, Alan’s promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Alan loses one-third of its awareness each year, what will Alan’s awareness level be next year? a) 79% b) 53% c) 74% d) 58%
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