Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 8, Problem 4DQ

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Retargeting:

Retargeting is a type of technique that helps to recapture the interest of custome...

Explanation of Solution

Strategies used to retarget web site visitors:

  • The retargeting could be even further enhanced to include comments and recommendations from other consumers who purchased the same items.
  • Pixel based retargeting allow the customers to display retailers ad to any anonymous visitors of the website...

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