EBK STRATEGIC MANAGEMENT: CONCEPTS
EBK STRATEGIC MANAGEMENT: CONCEPTS
3rd Edition
ISBN: 8220102807938
Author: Rothaermel
Publisher: YUZU
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Chapter 8, Problem 2ESI
Summary Introduction

To explain: If there is a credible threat by Company NE in its annual pricing negotiations.

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What is the key ethical dilemma in the case? Analyze the ethics of the problem that occurred at Himachal. First, for each of the key stakeholders, assess how the dilemma impacts them, either positively or negatively. Then, using your default lens, analyze the ethical dilemma. For example, if you are in the Rights and Responsibilities lens, analyze the case from the perspective of Universalism (or Results = Utilitarianism; Relationship = Justice; Reputation = Virtue Ethics). Support your answer with material from Ethics Game, course materials, and the case.
Name the key stakeholders in the Himachal Part A  case. Consider the stakeholder map in the lecture material. Which stakeholders would be the most important under your default lens?
How can I Identify the marketing strength and weakness chose. Proposing an idea to increase visibility of the identified strength. Proposing an idea to lessen the impact of the identified weakness. How can I Explain how I would measure the success of your proposed ideas if they are implemented.
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