OPEARATIONS MANAG.REV CUSTOM 2017
OPEARATIONS MANAG.REV CUSTOM 2017
17th Edition
ISBN: 9781323590058
Author: Pearson
Publisher: PEARSON C
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Chapter 8, Problem 2.4VC
Summary Introduction

Case summary:

The vice president of HR café is to select the next country for the café. In the front end selecting the city and the country will take a lot of research. The vice president picks the final spot and also keeps in track on the first year sales in the country.

The identification of site locations is taking into the factors of city centers where the trend of nightlife is on a high. The location analysis also means that there is a 10 to 15 years of investment in the new location.

To determine: Under which conditions do HRC prefer to franchise a café.

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