Management
12th Edition
ISBN: 9781305393462
Author: DAFT, Richard L.
Publisher: South-Western College Pub
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Question
Chapter 8, Problem 1EE
Summary Introduction
To determine:
If I had participated in any organizational strategic planning.
Introduction:
Organizational strategic planning is about, ensuring the management activities conducted in the business are directing the employees and other stakeholders towards the objective for organization success.
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1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe?
Developing the mission statement
Situation analysis
Marketing strategy
Marketing implementation
2-
Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)?
Increase sales per square foot by 5% in the next 6 months.
Get a 25% market share.
Increase profitability.
Get more people to try our new product.
3-
Which is most true about marketing?
Marketing should be an organization-wide focus on customers.
Marketing is most effectively thought of as an organizational department that just handles advertising and sales.
Marketing is only used to take advantage of people.
Marketing can only be used for tangible products.
4-
Which is the best example of using the…
124) Identify an important difference between strategic planning and market planning.
125) How are marketing objectives different from corporate objectives?
126) Why is it important to consider marketing as an investment rather than as an expense?
127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.
The goal of this exercise is to demonstrate your understanding the three phases of the strategic marketing process; planning, implementation, and evaluation.
Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process.
Situation analysis
Executing the
marketing program
Designing the
marketing program
Market-product
focus and goal
setting
4
Marketing program
5
6
Acting on deviations
2
3
Defining precise
tasks,
responsibilities, and
deadlines
8
Obtaining resources
Comparing results
with plan to identify
deviations
9
Match each of the options above to the items below.
As the sales for digital cameras has increased, the sales for traditional film and film camera has declined
Managers at Kodak select which products will be directed toward which customer for each of its strategic business units
3
Kodak managers select the marketing mix (4Ps) and related budget for each of its strategic business units
Managers for the digital…
Chapter 8 Solutions
Management
Ch. 8 - Prob. 1OTJVCCh. 8 - Prob. 2OTJVCCh. 8 - Prob. 3OTJVCCh. 8 - Prob. 1DQCh. 8 - Prob. 2DQCh. 8 - Prob. 3DQCh. 8 - Prob. 4DQCh. 8 - Prob. 5DQCh. 8 - Prob. 6DQCh. 8 - Prob. 7DQ
Ch. 8 - Prob. 8DQCh. 8 - Prob. 9DQCh. 8 - Prob. 10DQCh. 8 - Prob. 1EECh. 8 - Prob. 2EECh. 8 - Prob. 3EECh. 8 - Prob. 4EECh. 8 - Prob. 5EECh. 8 - Prob. 6EECh. 8 - Prob. 7EECh. 8 - Prob. 8EECh. 8 - Prob. 9EECh. 8 - Prob. 10EECh. 8 - Prob. 1SGBCh. 8 - Prob. 1EDCh. 8 - Prob. 2EDCh. 8 - Prob. 3EDCh. 8 - Prob. 1CFCACh. 8 - Prob. 2CFCACh. 8 - Prob. 3CFCA
Knowledge Booster
Similar questions
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- How do I respond to this in 100 words? Strategic management involved the ongoing process of establishing an organization's mission and objectives, considering both its external surroundings and internal strengths and weaknesses; it includes devising and executing strategies, as well as monitoring and adjusting them to guarantee the achievement of desired goals. Strategic management is very important because it provides organizations with a competitive advantage, assists with the allocation of resources, steers direction and focus, helps align and coordinate organizational members and functions toward a common goal, allows for adaptation to change, and drives performance optimization. Porter's Five Forces Model is a framework developed to analyze and evaluate the competitive forces and the attractiveness of the industry through the identification of five key forces that determine the competitive intensity and profitability of an industry. The five forces are the threat of new…arrow_forwardwrite an essay that includes an assumption, example, counterargument and conclusion in formal english based on this research question; Assess the view that strategic analysis is of little value to businesses that operate in a fast changing and competitive environment.arrow_forward2. Pick the Marketing Management Philosophies from the list below. Select one: a. Product Orientation, Sales Orientation and Promotion Orientation b. Product Orientation, Sales Orientation, Market Orientation, Societal Orientation c. Product Orientation, Place Orientation, Price Orientation, Promotion Orientation d. Product Orientation, Sales Orientation, Market Orientation3.Which of the following best defines Customer Relationship Management (CRM). Select one: a. A collaboration of managers working together to reach a common goal of maximizing employee satisfaction. b. A company-wide business strategy designed to optimize profitability, revenue and customer satisfaction by focusing on highly defined and precise customer groups. c. Managing members of an organization coming together to design a marketing plan. d. None of thesearrow_forward
- The market researchers at AlHana Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at AIHanaFoods that generate actionable marketing insights represents a[No]. Select one: O a. strategic planning system O b. marketing information system O c. product mix d. enterprise planning systemarrow_forwardKeep the following in mind: Think marketing techniques like Big Data and Predictive Analytics would have been effective 10 to 15 years ago? And what accounts for this fact?arrow_forwardFocused strategies keyed either to low-cost or differentiation are especially appropriate for situations where Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation O the industry has many different niches and segments, thereby allowing a focuser to pick a competitively attractive niche that is not only suited to its competitively valuable resources and capabilities but also lessens the risk of overcrowding that occurs when too many rivals attempt to focus their energies on the same target segment. O the industry is growing rapidly, a company can achieve a big enough volume to fully capture all the available scale economies, and the product offerings of most rival sellers are weakly differentiated. O buyers have low costs in switching from one seller's brand to another, buyer, bargaining power is relatively strong, and buyers' needs and uses of the product are diverse. O the industry contains…arrow_forward
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