PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
12th Edition
ISBN: 9781337074674
Author: STAIR
Publisher: CENGAGE C
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Chapter 8, Problem 1CTQ2

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Kramp’s long tail strategy:

  • The long tail strategy of Kramp’s is increasing their deliverable stock to more than 1 million products.
    • It is very critical to achieve. But, this strategy is achieved by the Product Information Management (PIM) software.
    • Because, the PIM software manages product data in the catalog behind WebSphere commerce...

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