Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736350
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 15CT
Summary Introduction
To determine: Whether it is
Introduction:
Barabas, a clothing company based in Los Angeles used the name of Mexican drug kingpin Joaquin "El Chapo' Guzman to boost its business and as a result, received backlash from the public. The tagline at the company website said, "EL CHAPO GUZMAN WEARING BARABAS SHIRT!”
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