Chapter 8, Problem 15CT

Summary Introduction

To determine: Whether it is ethical for a business to resort to extreme means to drive sales.

Introduction:

Barabas, a clothing company based in Los Angeles used the name of Mexican drug kingpin Joaquin "El Chapo' Guzman to boost its business and as a result, received backlash from the public. The tagline at the company website said, "EL CHAPO GUZMAN WEARING BARABAS SHIRT!”