International Business: The Challenges of Globalization (8th Edition)
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 7.3, Problem 1QS3
Summary Introduction

To Determine:

The word that depictfirm’sdecision to undertake when adequate facilities are not present in a market.

Introduction:

Purchase-or-Build Decision is a theory in which managers decide to purchase an existing business or to build a subsidiary abroad from the ground up. This method is called greenfield investment.

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